Email Social Media service StrongMail makes a persuasive case about why email marketers should care about socializing email programs. They describe their service as taking your email list, perhaps already the most profitable digital asset in your company, and putting it on steroids. With the numbers they show, their service seems a lot healthier than steroids!
StrongMail is a great example of a social media company taking its own advice- what do I mean by this? Well, social media consultants are constantly saying that to reach your customers you should go to where they are rather than try and get them to come to where you are. The magic/genius/wisdom of StrongMail is that they go to where your contacts already are- your email list.
How does it work? The Email Social Media service takes a smart approach to give you a headstart in the social media game- a headstart you have already worked hard to create.
The StrongMail program helps clients:
(1) Identify brand advocates, or influencers within their databases
(2) Motivate influencers to start conversations with their peers;
(3) Expand reach, loyalty and revenue.
Their focus is on socially accelerating email programs. According to StrongMail, the financial advantages of socializing an email list can be lucrative. They cite a Sephora email social media program that socialized their email list. In the end they generated over 3,000 new subscribers from their 100,000 subscriber list- couple that statistic with Stan Rapp’s statement at the 2009 Email Evolution Conference that each email address is worth $118 to a smart marketer and you are talking about over $300,000 for every 100,000 emails in database.
Email social media programs can increase revenue- it’s what StrongMail does.The email social media approach begins by identifying the influencers already on your email list, learning what motivates them through testing, and then using what you’ve learned to raise your conversion rates. They go so far as to project a 23% jump in your conversion- they’ve had some pretty high returns for some notable clients. Give them a look.
Email Social Media
Scott
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Excellent summary of what we are seeing in the Market Murray! We have a number of new case studies coming out that support your comments here. Send me an email and I will be sure we get them to you to share with your readers!
Regards,
Ryan
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