Local advertising online tips and advice
I have a lot of friends who have small local businesses and want to do local advertising online.
Blogging can be an effective way of local advertising online! I have interviewed several friends and optimised the title for their locality and service which provides them traffic from SERP’s listings. Links in from other local sites to the interview have ensured high SERP’s placement for some local service providers.
Local Directories and local review sites can provide an excellent SERP’s listing for local companies.
Google enables you to do local advertising online with its pay per click platform. You can select the area your ad is shown to, so that only people searching for your company type within that locality see your advert. It only people within 10miles of a particular location will see your advert when looking for a local photographer.
Facebook enables you to target adverts locally and you only have to pay per click. Facebook traffic is often criticised for not converting as well, however it can be much cheaper than traffic from local advertising online with Google.
Facebook groups and fan pages for local company’s can be particularly successful at local advertising online friends recommending others online to connect and join a conversation.
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The best thing any local area can do is to get businesses in that area to support a blogger who has or will create a geo-local blog. Most business owners are too busy running their business to be spend enough time learning and being active online.
If businesses will support a local site and let that site owner be their online voice across Social Media and in communities like Yelp and Merchant Circle they will all benefit.
This is a great new business model. That blogger would be well-advised to charge for advertising or a membership fee so that they can spend money where it counts for the benefit of all.
I can see I really should work on an entire blog series for that concept; however, it will have to wait until probably February as Nov-Dec is holiday sales focused and January is devoted to ramping up for all wedding related sites.
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