Over 10 years ago, a small company named Google set out to solve a new problem created by the explosive growth of the World Wide Web. The problem was Information Retrieval…and the answer was simply, a SEARCH ENGINE! The purpose of their search engine was to build a library of web pages, and be able to serve up relevant pages upon user request. First, they had to understand what a given website was about. Next, they had to determine which ones were the most relevant. And finally, they had to provide a set of standards and tools that webmasters could use to make their sites more accessible and understandable to the engines.
This scenario gave rise to a new segment of the Internet Marketing Industry now known as Search Engine Optimization (SEO). Now, some people tend to look at SEO as some sort of trickery…quite the contrary! Anyone who has been to one of a search conferences like SMX or SES, or reads well respected SEO blogs are well aware that this is a very intelligent, scientific industry. It involves tons of testing, experimentation, data analytics, beakers and Bunsen burners!
In the upcoming posts in this series, I will outline a few basic concepts that are essential to any SEO strategy. These include:
• Keyword Research
• Information Architecture, and
• Internal, External & Inbound Linking
Hopefully I can provide some insight into what an SEO looks at when building a site, and provide you with some techniques for improving your own search rankings. The name of the game is to make it as easy as possible for the Engines to understand what your website is about. For now, here are a few solid Blogs I recommend…enjoy!
• http://www.seobook.com/blog
• http://www.seomoz.org/blog
• http://www.wolf-howl.com/
• http://www.seroundtable.com/
• http://www.mattcutts.com/blog/
Benjamin Rudnick is a student and entrepreneur residing in College Park, Florida. He provides SEO, Social Media, and Web Development services while also working on his passion project, Know Cancer.
You can reach Ben at buddhaben@gmail.com or find BuddhaBen on Twitter (@buddhaben)
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