4.50 pm How to Monitor & Measure Social Media Marketing Campaigns
Maria Ogneva, Global Director of Community, Attensity
We might know how to generate buzz, but how do we know if it’s working? Hear how listening technologies can help with measurement.
So, why do you want to monitor? Because people will talk about your brand whether people are there or not.
- Create a plan so that when a crisis happens (like Nestles’ Facebook page), you are set.
- Make sure to triage – influencer analytics (Klout) /sentiment/message type/content.
- Remember your objectives – just because you can measure something does not mean that you should.
- Listen to the keywords you are monitory. Where people are taking about your brands is where you should be.
- With Sentiment analysis – if you want sentiment from an article, just read it.
- When it comes to monitoring, garbage in -> garbage out.
Day closes out with remarks by conference co-organizer Luke Brinley Jones
- Kick Ass Apps are key.
- Reporters say feed us facts.
- Best metric is having customers “tattoo” their logos on their backs.
{ 10 comments… read them below or add one }
Twitter Comment
How to Monitor & Measure Social Media Marketing Campaigns | Murray …: 4.50 pm How to Monitor & Measure Social Me… [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Monitor & Measure Social Media Marketing Campaigns | Murray … [link to post]
– Posted using Chat Catcher
Twitter Comment
Social Marketing… How to Monitor & Measure Social Media Marketing Campaigns | Murray …: 4.50 pm How to Monitor… [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Monitor & Measure Social Media Marketing Campaigns | Murray …: [link to post]
– Posted using Chat Catcher
Twitter Comment
How to Monitor & Measure Social Media Marketing Campaigns | Murray … [link to post] #I12SM
– Posted using Chat Catcher
It never hurts to implement tracking and always keep methodical records of your social media accounts/links etc.
Great post Murray, you’ve got a new reader
We see this every day — providing concrete data around social media performance is tough. However, from what we’re seeing with RowFeeder customers, people are getting a lot better at measurement and doing a lot of quality work to set objectives and actionable metrics.
Thanks for all the great posts on #SMMSF here.
Hi Murray!
Great event, and thanks so much for having me there! I’m always excited to chat and tell folks about monitoring and measurement.
Sincerely,
@themaria
Nice post Murray It’s very important to monitor social media marketing to get branding as well as visitors.
Measuring your social media campaign makes a viable analysis of the effectiveness of the medium and it provides you with the feedback that transpires improvement and development.