July 2010

Social Networking Initiatives at Oracle

July 8, 2010

10.45 am Social Networking Initiatives at Oracle Justin Kestelyn – Senior Director, Oracle Technology Network & Global Developer Initiative Justin offers insights into Oracle’s highly successful Developer Network and Java Marketing Campaign. Justin is in charge of the developer program at Oracle. We like to engage with our developers on a social level. Highlighting Oracle Mix – a special social network for Oracle techies. (It’s a ruby on rails product.) Like Starbucks and Intel, we .....

The Press Talks: How to get PR for your Startup

July 8, 2010

Now up: 10.00 am The Press Talks: How to get PR for your Startup Panelists: Kym McNicholas – Forbes, Ben Parr – Mashable, Joe Vazquez – CBS 5, Sarah Austin – Pop17 If there was ever an unwritten manual on how to get PR for your startup, this panel would be it. Ben: “Where is the energy? Good morning!” Sarah: How do we fit social media into our business? Her personal answer is that it’s mostly .....

Brands Taking Action with Michael Brito (@Britopian)

July 8, 2010

20% more Americans use social media now to interact with brands in 2009 then in 2008. It’s about the people, not the tools. Tools change daily, what doesn’t change is the expectation of the consumers for the brands that they love. Authentic Community Engagement (highlighting Cisco and their personal twitter accounts  (@JeanetteG) and their Youtube videos with CEO John Chambers) – Be transparent and authentic – brands need to be believable (highlighting President Obama’s “Change .....

Opening

July 8, 2010

First up is the phenomenal conference organizer Murray Newlands. #SMMSF Co-Founder Murray Newlands starting off the day with thanking some of the great sponsors (including Oracle and Mashable). Murray reminds the audience of highlights from the most recent SMM in the UK and ensures that members will engage with the speakers and get their questions answered. Influence People has 16 events coming up between now and the holiday season, including an email focused conference in .....

Welcome From The City By The Bay

July 8, 2010
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Good morning all, this is Samantha Strauss, Murray Newlands’ guest blogger for the day. I’m here networking in Hotel Nikko as the digital marketing crew rolls in for the Social Media Marketing Conference 2010 – SF. Throughout the day I will be posting updates from the conference, session summaries and speaker quotes. Conference information can be found at http://socialmediamarketing.co.uk/sanfrancisco/index.html We have a very exciting day planned filled with great sessions focused on brands and social .....

Social Media Club – Giving something back

July 6, 2010

  What are you giving back to your community? This weekend I was lucky enough to be invited to Chris Heuer’s bbq. Chris is a great community builder and for a number of years has been working tirelessly and selflessly to improve the lot of those working in social media. While there he was telling me about his plans to expand the social media club and be able to offer much more to their members. The social media .....

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