Guest

Jacob Morgan, Co-founder Chess Media Group Jacob is the Principal and co-founder of Chess Media Group, a social business consultancy that focuses on creating employee and customer engagement strategies for mid and enterprise size organizations. In 2009 Jacob also co-authored Twittfaced, a social media 101 book for businesses seeking to understand social media. Remember: Email is just one marketing channel! Developing a powerful brand advocate is more important than the channels you’re using. Only 7% of .....

Mark Schmulen, General Manager of Social Media, Constant Contact Mark is responsible for guiding Constant Contact’s social media product strategy and external education efforts. Prior to Constant Contact, Mark served as CEO of NutshellMail, a social media monitoring solution that is now part of Constant Contact’s suite of online marketing tools. Why do we market? We want more customers, clients, volunteers, donors/members, brand awareness, sales, website traffic, etc. Customer Engagement Cycle: Acquire>Connect>Engage>Grow People begin as suspects, .....

Mani Iyer, CEO Kwanzoo Mani Iyer is CEO of Kwanzoo, smart marketing service that helps businesses improve conversions, get more leads or sales from their website, corporate blog, e-mail marketing, Facebook pages, affiliate sites and paid advertising channels. Email Marketing Key Challenges Today Disengaged consumers and business users – too many emails Proliferation of consumer channels, website, email, blog, affiliates, paid media Relevance of email marketing messages Rising costs of customer acquisition NEW: Reachign 700M+ social .....