Brand Reputation

Future Of Engagement: Kimling Lam, A Social Media Monitoring Interview

February 2, 2012

In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about: • Social media monitoring • Listening to customers • Social CRM • And more!   Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air .....

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The Benefits of Blogger Outreach

August 1, 2011

The Benefits of Blogger Outreach One of our most successful strategies in link building is what we call “Blogger Outreach”.  It’s not a secret, it’s not technical and it’s certainly not the quickest strategy.  But it is effective. What is Blogger Outreach? Blogger Outreach is essentially communicating with other bloggers in your industry.  How you go about communicating with them is up to you; email/phone/Twitter/whatever is required.  But the goals remain the same: aiming for .....

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Monitoring Social Media Live Blog – Part 4

October 21, 2010

Ah, the final portion of the day.  At this point in the day, all the speakers have been top notch!  On the agenda are two more singular presentations and another panel! First up is Adam Shoenfeld from Row Feeder, who talked about using time to guide social media efforts.  When you choose to do something in social media matters (time, day, etc).  Understanding these factors can help your big picture presence and your plan.  Other .....

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Monitoring Social Media Live Blog – Part 3

October 21, 2010

Back from a yummy lunch, we listened to Gary Angel from Semphonics talk about analytic dashboards incorporating social media statistics.  As with any analytics, tools drive the data.  The heritage of social media analytic tools is the basic assumption that there’s a person behind each interacti0n and you’re looking at the individual responses, not the top line numbers.  A lot of the existing tools don’t export the data, so often the dashboards are a compilation .....

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Monitoring Social Media Live Blog – Part 2

October 21, 2010

After the coffee break and Murray & crew had great speakers lined up.  First on the docket, Mark Schmulen from Constant Contact.  He gave the same presentation at the Social Email Marketing event last month.  I blogged all about it here, and to be honest it didn’t change much. Matt Greff from Marchex shared some great statistics.  In Google, 1 in 5 searches are local, and calls are converting to sales 5x more than clicks. .....

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Monitoring Social Media Live Blog – Part 1

October 21, 2010

Trisha Lyn Fawver here, blogging live from the Monitoring Social Media event today in San Francisco.  Murray has graciously given me run of his blog to keep you all updated! So far, Marcel LeBrun from Radian 6 did a great job talking about their Social Media Marketing tools and shared some case studies about social media and the benefits of monitoring the conversation via social media. Giles Palmer from Brandwatch talked a lot about Social .....

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Brand Reputation: How to Protect It

September 1, 2010

When it comes to your companies income, your online reputation can greatly increase – or decrease – earnings almost overnight. Ebay sellers and eommerce businesses have known this for a long time. Bad reviews depress sales and stay around a lot longer than good reviews because they decrease the number of sales you’re getting while they’re visible. Businesses are going to be affected more and more by what their customers are saying about them online. .....

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