social media

Social Media Malaysia 2012

February 9, 2012

I am going to be away next week at Social Media Malaysia 2012                   It is easy to think of social media as a thing which happens in our own little world but going to Malaysia last year really open end my eyes to look out for what is happening around the world. Social media has given a voice to consumers but how long before it gives a .....

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Social Media Monitoring – Future of Engagement – Audi Ad

February 7, 2012

Last week’s Super Bowl game saw Audi try to use the vampire trend to their advantage. Audi ran a commercial for their new LED headlights, saying they were as close to daylight as you can get. The ad featured a cool, hip vampire arriving at a bonfire in his Audi and accidentally vaporizing a dozen of his friends. They got caught in the headlights, and we all know Vampires are destroyed in daylight. They pushed .....

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Future Of Engagement: Kimling Lam, A Social Media Monitoring Interview

February 2, 2012

In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about: • Social media monitoring • Listening to customers • Social CRM • And more!   Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air .....

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See me at Malaysia Social Media Week 2012!

January 31, 2012

In a few weeks, I’m flying all the way out to Malaysia to speak at Social Media Week 2012! Malaysia Social Media Week aims to link people together to discuss social media and figure out tomorrow’s social media landscape. SMW aims at people interested in marketing and social media, such as C-level executives, entrepreneurs, and bloggers. And if you can’t fly all the way to Malaysia, you can still watch it live streamed online. I’ll .....

Using Web Meme to Fight Smoking

January 31, 2012

Despite plastering cigarette packets with pictures of diseased lungs, slapping substantially high rates of tax on their cost and even banning smoking in nearly every conceivable indoor environment, there remains an estimated 48.2 million smokers in the US and 10 million in the UK. Around 300 people in Britain die every day from smoking. If this isn’t stopping us, what will? Our governments seem to believe that hiding smoking away in a deep dark corner, .....

Future of Engagement – Social Media Monitoring News

January 30, 2012

On Friday, January 27, the Wall Street Journal broke a story that Facebook could be filing their IPO as early as this week. The Future of Engagement takes a look at how this breaking news spread across the social media landscape. Highlights: After the WSJ story broke, “Facebook IPO” was trending on Twitter within hours. More than 50% of the mentions were on Twitter, showing once again how important it is for breaking news. Overall .....

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David Spark interview: Future of Engagement Episode 4

January 25, 2012

I interview founder of Spark Media Solutions David Spark in this episode of Future of Engagement. Related Posts:No Related Posts

Alerti Social Media Monitoring and Management Service

January 18, 2012

There are a lot of players in the social media monitoring space, and those of us who use the tools have had a few years to try out different options and understand what works, what doesn’t, and what we want in a good service. I was stunned to read a recent survey of social media monitoring service users in Media Bistro and see that only 1 in 3 respondents are “happy” with their current social .....

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