April 25, 2009
A good affiliate program management team will be more like a partnership or mentorship. While some program management teams can end up feeling like you are paying money to have a boss(!), the magic of good affiliate program management is that you get to build strategic relationships between yourself as an affiliate, your affiliate network and the affiliate program management team as well. That can mean a lot of people working for your lead generation and .....
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April 15, 2009
Social media is the future, the future is local, personal and worth every difficult bit. This morning I, like many in the social media world, read Chris Brogan’s blog. His entry is called “Just As Difficult as it Seems” where he says, in essence, that adding social media to your business communications strategy is complicated, difficult, and time-intensive. Yes. He also says that sending out a mass email newsletter or measuring a new banner ad .....
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