April 27, 2009
I know people with dormant Twitter accounts and plenty more who say they check it sometimes but don’t really know what to do with it. I have some basic reasons I tell people about why they should keep using Twitter, no matter what field they are in. Nicholas Carlson recently wrote a post for the BusinessInsider.com titled: 60% Of Twitter Users Quit After A Month. Carlson cites Oprah (@oprah) as an example of someone who .....
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April 24, 2009
So I was thinking again today about Twitter and how it is becoming more and more influential in the marketing world. The other day I wrote about a twitter survey showing that power users are focused on using Twitter for learning new information and passing on information- basically as social Mavens, in Malcom Gladwell/ Tipping Point language. While this is one very powerful use of Twitter, there are thousands of other people who use Twitter .....
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