April 1, 2009
Part 1 in a 3 part series about the Social Media and Search 3.0 In his March 30 article on Advertising Age, Peter Hershberg talks about the influence of Social Media on internet Search and the three types of connections that are emerging within Social Media. “DIRECT CONNECTIONS: People who are connected based on the relationships they’ve built in the real world. This is the hardest network for marketers to get into, because it implies .....
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April 1, 2009
Peter Hershberg’s March 30 article on Advertising Age, “What Social Media Means for Search,” is an excellent primer on the growing importance of social media for marketing. In essence, he says that Search 1.0 was about keywords, Search 2.0 was (is) about links, and that Search 3.0 is about the personal network. He’s right. After examining the convergence of traditional search and social media, Hershberg closes his article by asking, “So what does this shift .....
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