January 11, 2010
Social Influence Benchmark Report by www.StrongMail.com StrongMail recently released its inaugural Social Influence Benchmark Report, which shows that branding campaigns should be targeted to Twitter and blogs, but sales campaigns would be better served by email marketing and blogger outreach. The report covered the following sharing channels: email, Facebook, Twitter, blogs (blogger, WordPress, personal links and embedded badges) and “other” (Myspace and Bebo). Content Sharing and Extending Brand Reach In what will likely be surprising .....
Tagged as:
Benchmark Report,
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Blogger outreach,
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Email,
email marketing,
Email Marketing Blog,
email marketing twitter,
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WordPress
November 28, 2009
Word-of-mouth marketing uk What is word-of-mouth marketing anyway? See Word Of Mouth Marketing I have been doing some research for some forthcoming posts and I kept coming across this term word-of-mouth marketing in different contexts so I did a little research into it and wanted to share what I found. My take on word-of-mouth marketing is that it is being used to cover a multitude of disciplines from inbound marketing to email marketing to twitter .....
Tagged as:
#WOMMA,
advocate,
best practices,
blog,
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blog council,
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blog marketing,
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corporate blog,
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creating buzz,
Creativity,
customer acquisition,
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customer evangelism,
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customer reference program,
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customer retention,
damn I wish,
damn I wish I'd thought of that,
embedded word of mouth,
emerging marketing,
employee blogging,
employee blogs,
engagement,
Entrepreneur,
entrepreneurship,
ethics,
evangelism,
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experiential marketing,
forward to a friend,
gaspedal,
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grassroots marketing,
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Guy Kawasaki,
happy customers,
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Review,
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