Brand Reputation

Brand Reputation: How to Protect It

September 1, 2010

When it comes to your companies income, your online reputation can greatly increase – or decrease – earnings almost overnight. Ebay sellers and eommerce businesses have known this for a long time. Bad reviews depress sales and stay around a lot longer than good reviews because they decrease the number of sales you’re getting while they’re visible. Businesses are going to be affected more and more by what their customers are saying about them online. .....

Brandwatch Giles Palmer an interview

November 30, 2009

Brandwatch Giles Palmer an interview Tell me about your Brandwatch? Brandwatch is a leader in the new field of social media monitoring and analysis. Meaning we have built a system that analyses what people like you and me are posting on the web. By ‘analyse’, we mean things like the figuring out the sentiment expressed towards a product or service, the common themes of conversation around a Brand or details of who’s talking, where and .....

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