February 2, 2012
In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about: • Social media monitoring • Listening to customers • Social CRM • And more! Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air .....
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Brandwatch,
Brandwatch Giles,
engagment,
kimling lamb social media,
Listening to customers,
meltwater,
Social CRM,
social media,
social media monitoring
November 30, 2009
Brandwatch Giles Palmer an interview Tell me about your Brandwatch? Brandwatch is a leader in the new field of social media monitoring and analysis. Meaning we have built a system that analyses what people like you and me are posting on the web. By ‘analyse’, we mean things like the figuring out the sentiment expressed towards a product or service, the common themes of conversation around a Brand or details of who’s talking, where and .....
Tagged as:
360biz,
Andiamo,
Ashley Friedlein,
Benn Maguire,
Blogpulse,
brand,
Brand Reputation,
Brand Reputation Monitoring,
Brandwatch,
Brandwatch Giles,
Burrelles Luce,
buzz marketing,
Chinwag events,
Dom Sparkes,
Econsultancy round tables,
Eric Perlberg,
Giles Palmer,
Gonzalo Trujillo,
Impact Factor,
Internet Reputation Management,
Internet Reputation Monitoring,
Magpie,
Mark Heeley,
Marketing Monitoring,
Marshall King,
Mashup events,
Measurement camp,
Millward Brown,
Monitoring Social Media,
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Oli Sharpe,
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Share of Voice,
Simon Grice,
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Strategic Brand Management,
Tony Armstrong,
User Generated Content,
Web Reputation
