buzz marketing

Buzz marketing – who is making the news

April 19, 2010

Buzz marketing – who is making the news? At a time of crisis there are a lot of conversations focused around and industry and there is a great opportunity for media coverage, both good and bad. So I dipped in to do some quick research as to who was winning the battle of the buzz around airlines at this time.  Not surprisingly United who have an active media presence came out on top. Now I have not delved .....

Brandwatch Giles Palmer an interview

November 30, 2009

Brandwatch Giles Palmer an interview Tell me about your Brandwatch? Brandwatch is a leader in the new field of social media monitoring and analysis. Meaning we have built a system that analyses what people like you and me are posting on the web. By ‘analyse’, we mean things like the figuring out the sentiment expressed towards a product or service, the common themes of conversation around a Brand or details of who’s talking, where and .....

Word-of-mouth marketing uk

November 28, 2009

Word-of-mouth marketing uk What is word-of-mouth marketing anyway? See Word Of Mouth Marketing I have been doing some research for some forthcoming posts and I kept coming across this term word-of-mouth marketing in different contexts so I did a little research into it and wanted to share what I found. My take on word-of-mouth marketing is that it is being used to cover a multitude of disciplines from inbound marketing to email marketing to twitter .....

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