Carbon Offset

New Study on Cap-and-Trade Impact on Industry

May 12, 2009

In the continuing battle against global warming, climate change and that same battle to reduce our personal carbon footprint, U.S. President Barack Obama continues pushing for a cap-and-trade program for U.S. businesses. A new study from the Charles River Associates says that Obama’s proposed cap-and-trade program would have substantial impact on both the oil and gas industries. The study finds that the program may raise costs and cut jobs. It is interesting to look at .....

Search 3.0: Interest Generators, Twitter search for most niche interests or individuals

April 1, 2009

Part 2 in a 3 part series about Social Media and Search 3.0 In his March 30 article on Advertising Age, Peter Hershberg talks about the influence of Social Media on internet Search and the three types of connections that are emerging within Social Media. “INTEREST GENERATORS: People who don’t know each other personally, but share an interest or perspective. On Twitter, these are the people you “follow.” They may or may not reciprocate your .....

Carbon Offsetting

March 23, 2009

Carbon Offsetting: The Basics Carbon Offsetting is the process of neutralizing carbon emissions. Simple, right? But what is a carbon offset? And what are carbon emissions? What’s carbon, anyway?  These questions are essential to understanding of the process and theory behind carbon offsetting. There are many key terms and, as in any field, there are multiple working definitions of each term, depending on which expert you talk to. Definitions are not set in stone, but .....

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