ecommerce

The Future of Marketing

June 3, 2009

On April 27 Chris Brogan posted an article called, “The Sales Marketing Organization.” In it he wrote about what a sales marketing organization is and what it should or could be. He posed two questions: “What if every aspect of our efforts was dedicated to helping people sell?” Or: “What if every aspect of our efforts was dedicated to helping customers buy?” Good questions, and I believe affiliate marketing can lend significant wisdom to the .....

Affiliate Marketing Event: PPC Summit in New York

May 16, 2009

PPC Summit is a conference held in several cities around the United States that focuses on Pay Per Click affiliate programs. The PPC Summit New York 2009 will take place on May 13 &14 at the Westin Jersey City Newport in Jersey City, New Jersey. The two day pass is listed at $1,395. With a focus on “How To” workshops, PPC Summit is first and foremost an educational experience for affiliate marketing. Workshops are interactive .....

Web Design London

May 1, 2009

London is a hub for innovation and quality in the world of web design. Whether designing sites that integrate lead generation potential with storefront usability or sites with high functionality that are tailored to online advertising response and email marketing compatibility, the London web design community knows what is happening. Integrating Ecommerce with web design is a crucial and difficult task. When people think about web design their first thought is usually about how the .....

What do you do at a Conference?

April 26, 2009

With Ad:tech having just happened in San Francisco last week and Internet World coming up in London later this week, I was thinking about how many conferences I have been to and how someone starting out at their first conference could best utilize their time. Next time you are going to an industry conference, here are some approaches to try out: Expo Hall: At ad:tech there was an expo hall full of thousands of people .....

Internet World is Coming! Online Marketing Conference

April 24, 2009

Internet World is one of the biggest and oldest online business events in the world. This year’s Internet World will be in East Court, London on April 28-30, 2009. In recent years they have grown dramatically along with online business and Ecommerce channels. They host over 300 exhibitors and over 13,000 visitors. Their focus is on online business and strategy, with 5 key areas: Digital Marketing, Ecommerce, Social Media, Content Management, and Hosting & Connectivity. .....

LeadsCon East: LeadsCon New York City 2009

April 23, 2009

LeadsCon New York, LeadsCon East LeadsCon describes their mission as, “Advancing online customer acquisition and improving the accountability, success, and adoption of internet advertising.” It is that and so much more. The conference itself is an expo for people who want to increase their effectiveness in online lead generation. LeadsCon focuses on everything about online lead generation. They began with a LeadsCon Las Vegas expo that brought together industry leaders like Michael Yang, Founder and .....

Ecommerce Website Design

April 20, 2009

Ecommerce is business on the Internet. The buying, selling and basic partnerships all function similar to their offline counterparts. The traditional customer interface is the storefront or shop. When a customer walks into a store, there are two main elements: the store and the salesperson. The store sets the environment, giving the customer a sense of trust and comfort, the salesperson makes the sale and gets the person to purchase the product or service. In .....

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