Email and Social Media

Equifax Social Influencer, Email and Social Media

October 20, 2009

Equifax Social Influencer Equifax Social Influencer pairs StrongMail’s viral social media marketing technology with Equifax’s data resources and expertise to create highly targeted referral programs. “We know how businesses can use data to identify and motivate their best customers to become brand advocates,” said Michael Hall, Senior Vice President and GM of Equifax Direct Marketing Services. “StrongMail’s Influencer tool offers the best direct social marketing tool we have seen “By combining StrongMail’s social media marketing .....

Email and Social Media Heaven or Email and Social Media Hell

August 25, 2009

Email and Social Media Heaven or Email and Social Media Hell Tink Taylor, Business Development Director, dotMailer recently wrote about how “It is possible to tap into these networks by simply providing links to social networks in your email communications and providing the means for recipients to quickly and easily share the content virally…” with their integrated social media tracking tool. Alterian bought Techrigy and StrongMail Systems, Inc bought PopularMedia, to enable social media tracking .....

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