October 9, 2009
Social Forward from Exact Target Social media is becoming more and more important in all facets of the online marketing industry. While there is no standard for how much or in what way to utilize social media in conjunction with an email marketing campaign, it’s obvious that email social media campaigns are a growing trend. A recent survey from Ball State University and the Email Marketer’s Club about email social media campaigns found that just .....
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October 9, 2009
Social Media Fusion from eCircle Email social media campaigns are the next big thing. It’s not email marketing or social media marketing, as the debate was originally framed. It turns out that the two mediums are similar and connected enough that integrating offerings in each is the best option- if fact, an increase in either appears to create an increase in the other. “It… appears that social media use makes people consume email more, not .....
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