Lead Generation

LeadsCon Las Vegas 2012

February 8, 2012

I am a big fan of LeadsCon Las Vegas and it is coming up soon. This years LeadsCon is February 28-29, 2012 at The Mirage Hotel & Casino If you do not know already LeadsCon is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking and sharing. Meet the people, gather the knowledge, and get the tools .....

The Future of Marketing

June 3, 2009

On April 27 Chris Brogan posted an article called, “The Sales Marketing Organization.” In it he wrote about what a sales marketing organization is and what it should or could be. He posed two questions: “What if every aspect of our efforts was dedicated to helping people sell?” Or: “What if every aspect of our efforts was dedicated to helping customers buy?” Good questions, and I believe affiliate marketing can lend significant wisdom to the .....

5 Ways to get Unfollowed on Twitter (What to Avoid!)

May 17, 2009

One of the great things about Twitter is how easy it is to Follow new people and for those people to Follow you back. Within a few minutes you can lay the basic communication groundwork for a new business relationship. For affiliate marketing this is a great situation—good for digital marketing, lead generation, list building, and all kinds of advantages for an affiliate network. The drawback to how easy it is to Follow or be .....

Thoughts on a Twitter Survey

April 29, 2009

Why do people use Twitter? What drives them and HOW do they use it? As I and many others have talked about, everyone has their own reasons for why they use Twitter. Relationships. Communication. Lead Generation. Reputation. Add Value. There are probably as many reasons as there are people using Twitter. On Mashable.com, Ann Handley of MarketingProfs.com concludes her post called “Inside the Minds of Twitter Users” with this thought: “Twitter may be used as .....

LeadsCon East: LeadsCon New York City 2009

April 23, 2009

LeadsCon New York, LeadsCon East LeadsCon describes their mission as, “Advancing online customer acquisition and improving the accountability, success, and adoption of internet advertising.” It is that and so much more. The conference itself is an expo for people who want to increase their effectiveness in online lead generation. LeadsCon focuses on everything about online lead generation. They began with a LeadsCon Las Vegas expo that brought together industry leaders like Michael Yang, Founder and .....

Thoughts on Affiliate Program Management

April 2, 2009

Affiliate program management consists of searching for affiliates, recruiting them, developing them through things like lead generation, and finally through staying in contact with recruited affiliates. Many affiliate program management companies have extensive networks and good affiliate marketing software, both of which are important for successful affiliate program management. Affiliate marketing is an integrated system and needs to be approached that way by any affiliate management program. An integrated system means efficiency and creativity, and .....

Pre order my new book. Online Marketing: A Users Manual on Amazon today.
Get my Free eBook How To Make A Blog Book