Monitoring Social Media

London Host to Monitoring Social Media Event Nov 22

November 12, 2010

Influence People’s powerful International Monitoring Social Media event hits London on November 22, 2010. If you are across the pond or missed the U.S. events and have always wanted to visit London here is your chance. “The event is currently touring around the country and I highly recommend it. It’s one of the only, or the only, event of its kind with concentrated focus on social media monitoring.” ~ Ken Polson, Product Marketing Manager, Marchex .....

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Monitoring Social Media Live Blog – Part 4

October 21, 2010

Ah, the final portion of the day.  At this point in the day, all the speakers have been top notch!  On the agenda are two more singular presentations and another panel! First up is Adam Shoenfeld from Row Feeder, who talked about using time to guide social media efforts.  When you choose to do something in social media matters (time, day, etc).  Understanding these factors can help your big picture presence and your plan.  Other .....

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Monitoring Social Media Live Blog – Part 3

October 21, 2010

Back from a yummy lunch, we listened to Gary Angel from Semphonics talk about analytic dashboards incorporating social media statistics.  As with any analytics, tools drive the data.  The heritage of social media analytic tools is the basic assumption that there’s a person behind each interacti0n and you’re looking at the individual responses, not the top line numbers.  A lot of the existing tools don’t export the data, so often the dashboards are a compilation .....

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Monitoring Social Media Live Blog – Part 2

October 21, 2010

After the coffee break and Murray & crew had great speakers lined up.  First on the docket, Mark Schmulen from Constant Contact.  He gave the same presentation at the Social Email Marketing event last month.  I blogged all about it here, and to be honest it didn’t change much. Matt Greff from Marchex shared some great statistics.  In Google, 1 in 5 searches are local, and calls are converting to sales 5x more than clicks. .....

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Monitoring Social Media Live Blog – Part 1

October 21, 2010

Trisha Lyn Fawver here, blogging live from the Monitoring Social Media event today in San Francisco.  Murray has graciously given me run of his blog to keep you all updated! So far, Marcel LeBrun from Radian 6 did a great job talking about their Social Media Marketing tools and shared some case studies about social media and the benefits of monitoring the conversation via social media. Giles Palmer from Brandwatch talked a lot about Social .....

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Boston’s #FutureM October 4-8 Including Inbound Marketing Summit #IMS10 and Monitoring Social Media #MSM10

October 4, 2010

Boston is kicking off FutureM, billed as the: “First-ever multi-location event experience throughout Greater Boston. The freshest thinkers in marketing, media and technology. The edge of what’s new and what’s next in Marketing.” Many who are attending the Inbound Marketing Summit may not be aware of the *countless other events in Boston between October 4 and October 8. (*Page after page of them – we didn’t want to take the time to count them all!) .....

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Monitoring Social Media

May 4, 2010

Monitoring Social Media It is great having different types of social media platforms but as a business it is important to see what return you are getting investing your time, energy and resources into maintaining social media platforms and using them as a tool to create awareness and sales generation for your business.  To best understand if the strategy and social media tactics are working you need to have defined measurables in place to understand .....

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Monitoring Social Media Bootcamp Reaction part 1

April 1, 2010

Monitoring Social Media Bootcamp Reaction part 1 While at the Monitoring Social Media Bootcamp yesterday I did some quick video interviews with some of the attendees to get their feedback. You can follow it for yourself at #msmbc10 and check out what these guys and girls had to say. For those not there the day was a about social media monitoring tools, how to use them and what you can get out of them. If .....

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