October 9, 2009
This week I was at the Social Media Strategies Conference in San Francisco at Fort Mason. It was a one day conference about how businesses can use social media. I had the chance to talk with Bill Stephenson, VP of Client Service at Nielsen. Nielsen recently announced a deal to partner with Facebook and provide in-depth monitoring and usage metrics. Facebook and Nielsen… together?! In the interview you’ll hear more about how monitoring is evolving, .....
Tagged as:
Bill Stephenson,
facebook monitoring,
Nielsen,
nielsen Buzz Metrics,
nielsen facebook,
nielsen facebook partnership,
nielsen interview,
social media,
social media marketing,
social media monitoring,
social media strategies,
Social Media Strategies Conference
September 11, 2009
Social Media Disaster, Trust and Winning Trust Back What would you do, ask the experts? A few days ago I blogged about the Adrian Flux Insurance Group with whom I am having some challenges. Adrian Flux’s reaction was to comment on my blog using a FAKE name from a FAKE company they use within their social media out reach. Unfortunately for Adrian Flux the “Whois” records go back to registration to their Marketing Manager David Wilson and the .....
Tagged as:
BuzzLogic,
Google Alerts,
Nielsen,
PopularMedia,
Radian6,
Reputation Defender,
Sentiment Metrics,
Sentiment Metrics or PopularMedia,
SM2,
Social Media Disaster,
TNS Cymfony,
Trackur,
Visible Technologies
