April 1, 2009
Peter Hershberg’s March 30 article on Advertising Age, “What Social Media Means for Search,” is an excellent primer on the growing importance of social media for marketing. In essence, he says that Search 1.0 was about keywords, Search 2.0 was (is) about links, and that Search 3.0 is about the personal network. He’s right. After examining the convergence of traditional search and social media, Hershberg closes his article by asking, “So what does this shift .....
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