search engine marketing

Break Down the SEM Silos- An interview with Matt Malden, CEO of Yield Software, Inc.

December 24, 2009

Q: Search Engine Marketing (SEM) is made up of three key disciplines: paid search management and optimization, search engine optimization (SEO), and landing page optimization.  Why does each exist within a silo? Matt Malden:  When search engines first began their rise to prominence in the late 1990’s, companies became very concerned with how to get into a top position in natural (or organic) search results for the keywords that mattered most to them.  From that .....

SEO Blogger and Search Engine Optimisation Consultant Alex Chudnovsky from Majestic SEO, An Interview

August 10, 2009

What was your first experience of search engines? It’s difficult to remember when I started using search engines, it must have been sometime around late 1996 when I first joined the Web revolution. I remember vaguely switching to Google at about year 2001 and never leaving it since other than for testing or niche searches. I started programming first serious search engine in 2002 for the company I worked for that needed to search faster .....

Government Social Media Strategy: Rax Lakhani, Blogger at RaxRaxRax, on his Government Social Media Strategy work with the Ministry of Justice

August 6, 2009

Government Social Media Strategy: RaxRaxRax, on his Government Social Media Strategy work with the Ministry of Justice Tell me about your new Job? I joined the Ministry’s Communications Directorate on June 22 and have been tasked with formulating a cohesive digital strategy across the MoJ’s entire workforce – no small task! A large part of the newly created role is also to leverage social media platforms into the current communications strategy. The Ministry of Justice .....

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