SEM

Break Down the SEM Silos- An interview with Matt Malden, CEO of Yield Software, Inc.

December 24, 2009

Q: Search Engine Marketing (SEM) is made up of three key disciplines: paid search management and optimization, search engine optimization (SEO), and landing page optimization.  Why does each exist within a silo? Matt Malden:  When search engines first began their rise to prominence in the late 1990’s, companies became very concerned with how to get into a top position in natural (or organic) search results for the keywords that mattered most to them.  From that .....

Social Media Marketing, Interview with Zach Roth and Jun Loayza of Social Media Marketing

October 15, 2009

This week I was at the Social Media Strategies Conference in San Francisco at Fort Mason. It was a one day conference about how businesses can use social media. I was able to interview Zach Roth and Jun Loayza of SocialMediaMarketing.com, a conference sponsor that specializes in social media marketing, driving traffic and increasing conversions and ROI for businesses. They had a lot to say about how to utilize social media for traffic, ROI, SEO, .....

A4U Expo in London 13-14 October

September 21, 2009

A4UExpo hits London is just over one month- are you ready? The largest affiliate marketing conference in Europe happens next month. If you are involved in affiliate marketing in Europe, you know you need to be at this conference. Focus topics will include These include SEO, SEM, Paid Search, Social Media, Affiliate Management Strategies, Start-up Advice and Conversion Rate Optimisation. It will be two days of the best networking, learning and sharing opportunities in the .....

Government Social Media Strategy: Rax Lakhani, Blogger at RaxRaxRax, on his Government Social Media Strategy work with the Ministry of Justice

August 6, 2009

Government Social Media Strategy: RaxRaxRax, on his Government Social Media Strategy work with the Ministry of Justice Tell me about your new Job? I joined the Ministry’s Communications Directorate on June 22 and have been tasked with formulating a cohesive digital strategy across the MoJ’s entire workforce – no small task! A large part of the newly created role is also to leverage social media platforms into the current communications strategy. The Ministry of Justice .....

Affiliate Marketing Event: PPC Summit in New York

May 16, 2009

PPC Summit is a conference held in several cities around the United States that focuses on Pay Per Click affiliate programs. The PPC Summit New York 2009 will take place on May 13 &14 at the Westin Jersey City Newport in Jersey City, New Jersey. The two day pass is listed at $1,395. With a focus on “How To” workshops, PPC Summit is first and foremost an educational experience for affiliate marketing. Workshops are interactive .....

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