social media marketing

5 Steps for Managing Customer Services via Social Media

October 20, 2011

Since the fallout of the Dell Hell crisis in 2007 Dell has transformed its social customer services to lead the world. Though it’s Twitter handle, @dellcares, Dell claims to have turned 35% of demoters (critics) to promoters. They monitor over 22,000 daily posts and have a reach that exceeds the circulation of the top 12 American newspapers combined.   Here are the five critical steps taken by Dell:   The have implemented a centralised Command .....

Tagged as: , ,

Social Media Marketing & Monitoring 2011 – London, 19th September

September 6, 2011

Social Media Marketing & Monitoring 2011 – London, 19th September If you’re a marketer in the UK, head down to #SMM11 in London in a couple of weeks for the UK’s #1 social media marketing event: Social Media Marketing & Monitoring 2011.  Hosted by my friend and former ‘partner in crime’, Luke Brynley-Jones, and part of a series of events taking place in London, San Francisco and New York, they have an A-list roster of .....

Tagged as: , , ,

Social Media PR and why you need know about it

February 14, 2011

Social Media PR Press releases do not work anymore and the editor is on a diet and does not need another press lunch. In our PR event in San Francisco last year Ben Parr co editor of Mashable clearly said if you just send him a press release it will go in the deleted folder. Today there are many more audiences and conversations happening about your brand in many more places and every one of them is an online media outlet. .....

Tagged as: , , ,

The Bees Awards announce their 2011 Jury

January 24, 2011

The Bees Awards, the first international social media marketing awards for communication professionals, reveal today their esteemed 2011 jury panel members. The event will once again award winners in over 23 specialized categories, including 8 new categories in the fast paced social media marketing world. The ceremony will be held at the Legion of Honor in San Francisco on May 3, 2011 at 7pm and will be live-streamed over the Internet. I had a good .....

Tagged as: , , , , ,

Understanding Social Media PR

January 13, 2011

 Traditional PR has changed; traditional PR no longer works for many companies. Understanding the changes in PR and Social Media PR can be a game changer if you get it right. Social Media PR is not just about Facebook, Twitter and Blogs is it about the way we interact with each other and the world around us. Philip Sheldrake one of the UK’s most innovative social PR experts, Philip co-founded Fuse PR said “The vast .....

Tagged as: , , , ,

Social Media for the Hospitality and Gaming Industry

December 29, 2010

Casino owners and managers can benefit most from and should be particularly interested in this specific presentation during the upcoming Social Media Marketing Las Vegas event January 12, 2011: Social Media for the Hospitality and Gaming Industry David Koloski and Eric Petersen of Caesars Entertainment will give an interactive presentation on how the Las Vegas hospitality and entertainment giant makes use of social media for business development and brandraising. They will share their insights from .....

Tagged as: , , ,

Social media movers and shakers: The ones to watch in 2011

December 22, 2010

Today I was listed in “Social media movers and shakers: The ones to watch in 2011″ on The Wall. Sue Keogh wrote: Murray Newlands I first met Murray at Social Media Marketing 2010, the first of a series of successful monthly conferences for social media marketing and monitoring that take place in Paris, London and the US,  when his company Influence People asked me along to talk about writing viral copy. A former lawyer, Murray is .....

Tagged as: ,

Would you trust a social media intern to restructure your business

December 14, 2010

Would you trust a social media intern to restructure your business? Listening is great and so is engaging with conversation. One of the key questions for me that came up in Social Media Monitoring Paris was that of what happens next. Many businesses need to refocus and restructure to deliver for their customers, that are a key development that comes from social media. To delight customers and reduce negative feedback many companies need to make .....

Tagged as: , ,

Pre order my new book. Online Marketing: A Users Manual on Amazon today.
Get my Free eBook How To Make A Blog Book

← Previous Entries