social media

Social Media Malaysia 2012

February 9, 2012

I am going to be away next week at Social Media Malaysia 2012                   It is easy to think of social media as a thing which happens in our own little world but going to Malaysia last year really open end my eyes to look out for what is happening around the world. Social media has given a voice to consumers but how long before it gives a .....

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Social Media Monitoring – Future of Engagement – Audi Ad

February 7, 2012

Last week’s Super Bowl game saw Audi try to use the vampire trend to their advantage. Audi ran a commercial for their new LED headlights, saying they were as close to daylight as you can get. The ad featured a cool, hip vampire arriving at a bonfire in his Audi and accidentally vaporizing a dozen of his friends. They got caught in the headlights, and we all know Vampires are destroyed in daylight. They pushed .....

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Future Of Engagement: Kimling Lam, A Social Media Monitoring Interview

February 2, 2012

In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about: • Social media monitoring • Listening to customers • Social CRM • And more!   Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air .....

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Future of Engagement – Social Media Monitoring News

January 30, 2012

On Friday, January 27, the Wall Street Journal broke a story that Facebook could be filing their IPO as early as this week. The Future of Engagement takes a look at how this breaking news spread across the social media landscape. Highlights: After the WSJ story broke, “Facebook IPO” was trending on Twitter within hours. More than 50% of the mentions were on Twitter, showing once again how important it is for breaking news. Overall .....

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Alerti Social Media Monitoring and Management Service

January 18, 2012

There are a lot of players in the social media monitoring space, and those of us who use the tools have had a few years to try out different options and understand what works, what doesn’t, and what we want in a good service. I was stunned to read a recent survey of social media monitoring service users in Media Bistro and see that only 1 in 3 respondents are “happy” with their current social .....

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Easily Expand Your Business With Social Media Marketing

December 20, 2011

With the growing popularity in social media it has now became normal for many online business owners to brand their business with social networking sites. Here are a few tips to show you how to brand your business in social media sites. Always Be A Person First Not A Company Firstly you need to remember that you are a person before a business, people want to see that you are real and not an entity .....

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5 Steps for Managing Customer Services via Social Media

October 20, 2011

Since the fallout of the Dell Hell crisis in 2007 Dell has transformed its social customer services to lead the world. Though it’s Twitter handle, @dellcares, Dell claims to have turned 35% of demoters (critics) to promoters. They monitor over 22,000 daily posts and have a reach that exceeds the circulation of the top 12 American newspapers combined.   Here are the five critical steps taken by Dell:   The have implemented a centralised Command .....

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Social Media Marketing & Monitoring 2011 – London, 19th September

September 6, 2011

Social Media Marketing & Monitoring 2011 – London, 19th September If you’re a marketer in the UK, head down to #SMM11 in London in a couple of weeks for the UK’s #1 social media marketing event: Social Media Marketing & Monitoring 2011.  Hosted by my friend and former ‘partner in crime’, Luke Brynley-Jones, and part of a series of events taking place in London, San Francisco and New York, they have an A-list roster of .....

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