video blogging

I recently started working with Playkast, a company that links individual video makers with companies that need online videos. The videos range from commercials to webcasts to “Expressions,” fifteen-second clips that “express an idea, emotion, or message about the brand.” In a nutshell, Playkast follows a crowdsourcing model for video—a sort of revolutionary model. First, one of Playkast’s many represented companies request a video needed for promotional purposes. Playkast then, in turn, reaches out to .....