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Affiliate Banner and Affiliate Banner Creative’s.

Affiliate banner creative’s are essential to affiliates promoting the campaign. You will need to provide quality creative’s. Surveying the creative’s of current competitors is a great place to start. Asking affiliates what creative’s they like and getting feedback on the creative’s you produce is essential. Periodically producing and distributing new creates is a good means of keeping the campaign fresh for consumers and affiliates alike. Your affiliate network should be able to provide the necessary affiliate banner and creative requirements.
• Banners and creative strategy.
• Dynamic banners need to be created and uploaded either to the network website or your co-branded banners are also a possibility with large affiliates.
• Aim to post new banners and creative on your network and on the forums at least once per month.
• 468×60 pixel banners and 120×60 pixel banners are the most common banners sizes, but produce other sized banners.
• Make banners as small in file size as possible, using gif or jpg format- offer flash as an alternative.
• Include a call to action.
• Do NOT include the URL or telephone number.
• Make them brand exposure orientated.
• Remember that TEXT links are better than image links for affiliates.
• Provide new text links at the same time as new image links!!
• For email creative’s: Provide email creative’s in text and image format, stipulating From Name and Subject Lines.

Affiliate Banner and Affiliate Banner Creative’s.

See
Affiliate Marketing for Merchants
Affiliate Marketing for Merchants
Affiliate Book Affiliate Handbook