Forrester Research released a Social Technographics Profile last week: It’s a free tool that every social media marketing person should take note of and spend some time exploring and using:
The tool enables social media marketers to get stats on demographic groups and their specific social media usage from around the world.
The tool is intended to help you research your target market and understand where they are at with social media and from there develop what you are interested in doing next. In that sense, it is a broad listening tool- not to what any individual is saying but to what entire groups are saying through how engaged and at what level they are engaged in social media.
Social Media Marketing Tools for Consumer Profiles from Forrester Research