Whitevector Tommi Lehtonen an interview

At Monitoring Social Media 09 (MSM09) I asked Tommy for his takeaway from the social media conference. Tommy says that consumer brands are finally getting the message about social media monitoring.

Mr. Tommi Lehtonen
+358 50 511 4386
[email protected]

Whitevector helps companies to take advantage of these discussions in brand management and marketing. The company is a forerunner in social media measurement. The main product is Chat Reports, a web-based service that allows companies to monitor, analyse and measure online discussions for brand management and marketing. Chat Reports features patent-pending information retrieval and linguistics technology from a university background.

Whitevector was founded in 2006, is based in Helsinki, Finland, and employs a growing number of 18 people.