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In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about:

• Social media monitoring
• Listening to customers
• Social CRM
• And more!
Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air shots for KSBW, an NBC affiliate.

Future Of Engagement dives deep into the world of engagement from San Francisco, the IT hotspot of the world. The weekly series gives you the information—and the gossip—you need to know to keep you up-to-date with social engagement.
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