Artificial intelligence has moved beyond experimentation. For marketing leaders, the question is no longer whether to use AI. The question is where AI creates measurable leverage, which platforms are actually being purchased, and how CMOs are measuring ROI.
That is why Open Future Forum launched the CMO AI Leverage Report, an operator-led benchmark for how enterprise marketing leaders evaluate, buy, deploy, and measure AI.
Marketing Is One of AI’s Fastest-Moving Frontiers
Every week, new AI tools launch. Most disappear. A small number become core operating tools. The challenge for CMOs is separating real business value from AI hype.
The CMO AI Leverage Report looks at what marketing executives are actually buying, deploying, and measuring.
AI Buying Is Now an Executive Decision
AI purchasing now involves CMOs, CEOs, CFOs, procurement, security, legal, and operations. Marketing is no longer buying software in isolation. Enterprise AI platforms affect customer data, governance, security, budgets, and operating models.
This makes AI one of the most important strategic decisions facing modern marketing leaders.
Why Open Future Forum Created the Report
Open Future Forum is an executive community where founders, investors, CMOs, CEOs, CFOs, and enterprise operators discuss what is really happening inside their organizations.
Those conversations help reveal what traditional surveys often miss: how leaders are actually evaluating AI, where budgets are moving, and what tools are creating real leverage.
A Benchmark for Marketing Leaders
The CMO AI Leverage Report is designed to become a recurring benchmark for enterprise marketing leaders evaluating AI.
Open Future Forum has also published a guide to the Top CMO AI Reports, highlighting the research every marketing executive should be reading.
Watch the Discussion
For a deeper discussion of the report, watch the video here: CMO AI Leverage Report discussion on YouTube.
Explore the Research
For CMOs, CEOs, founders, and enterprise marketing leaders, the goal is not simply to follow AI trends. The goal is to make better buying decisions, measure business impact, and benchmark your organization against the market.
