Affiliate Marketing Tips – Future of Publishing

April 11, 2012

By developing a large mailing list of people who are interested in the same thing, bloggers and other publishers stand to make money by selling them other people’s products and taking a cut of the profits. This is called affiliate marketing, where the publisher is “affiliated” with the merchant for whom the publisher is selling products. In this Future of Publishing episode, VigLink Oliver Roup interviews Bret Grow, Gary Warnes, and Phillip Kidwell about affiliate .....

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Social media marketing tutorial: Google Project Glass – Future of Engagement

April 9, 2012

Last week, Google launched a social media marketing campaign (which can be a great tutorial for other marketers) to give the world a glimpse of their augmented reality glasses prototype, dubbed Project Glass. The first big sighting was a widely shared photo of Robert Scoble at an event with Sergey Brin wearing them. Project Glass also posted a hypothetical demo video on YouTube, getting more than 10 million views in its first week. Twitter is .....

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Crowdsourced marketing? Find out how to do it with Gushcloud! Future of Publishing

April 4, 2012

Many start-ups want to sell a product, but they were founded by people who don’t have marketing backgrounds and they don’t have enough money to hire a good agency to do it for them. Some companies forgo marketing altogether, but this is obviously disastrous since you can’t make any money if you can’t sell anything! In this Future of Publishing episode, Viglink CEO Oliver Roup interviews Gushcloud CEO Vincent Ha about how Gushcloud is helping .....

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Social media marketing: How to rock it like Justin Bieber #Boyfriend

April 3, 2012

Social media marketing: How to rock it like Justin Bieber #Boyfriend Social media marketing: On March 26, Justin Bieber released his single Boyfriend across the world, and it became quick hit. As part of the release, Bieber heavily promoted the release in a Twitter-based campaign that can show just how effective social media can be in today’s marketing environment. In this Future of Engagement episode, I look at how Bieber’s campaign succeeded and how you .....

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Learn how to monetize images (part 2) – Future of Publishing

March 27, 2012

Last week, I showed you part one of my image monetization series in Future of Publishing. This week, I’m bringing you the second part of mine and Oliver Roup’s interview with Rey Flemings from Stipple and Chas Edwards from Luminate. Highlights from part 2: Engagement rates with images can outperform engagement rates of other types of media Luminate sees a 20% engagement rate, and the amount of time spent engaging increases if there’s further content .....

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Social media monitoring tool video: How to use Alerti to know what people say about you online

March 26, 2012

Social media monitoring tools are used by a wide variety of companies and individuals to listen to what other people are saying about them on Facebook, Twitter, and blogs. This is very advantageous because it allows them to monitor their reputation, track what people are saying about their competitors, and listen to conversations people are having on social media about their business. As far as monitoring tools go, there are many classes and types, ranging .....

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Learn how to monetize images (part 1) – Future of Publishing

March 20, 2012

In this week’s episode of Future of Publishing, VigLink CEO Oliver Roup and I are joined by Rey Flemings from Stipple and Chas Edwards from Luminate. This episode is so extensive that we decided to cut it into three parts, the second of which is airing next week. Even before the recent explosion of Pintrest, companies like Stipple and Luminate have been helping publishers monetize their images and make more money online. Find out how: .....

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Nike Black and Tan: Social media response to Nike’s St. Patrick’s Day fiasco on Future of Engagement

March 19, 2012

St. Patrick’s Day is celebrated from America to Ireland, and anywhere folks can claim some bit of Irish ancestry- or just like a good beer. This year Nike released a “Black and Tan” sneaker, named after the popular American drink that combines a “black” stout with a “tan” ale in one glass. What they apparently didn’t research was that in the 1920′s, “black and tans” was a nickname for the brutal paramilitary group that violently .....

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