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When it comes to your companies income, your online reputation can greatly increase – or decrease – earnings almost overnight. Ebay sellers and eommerce businesses have known this for a long time.
Bad reviews depress sales and stay around a lot longer than good reviews because they decrease the number of sales you’re getting while they’re visible.
Businesses are going to be affected more and more by what their customers are saying about them online. Good Buzz has a positive affect on earnings, but bad Buzz can be ten times more detrimental.
That is why it is imperative that companies monitor what is being said about their brands and watch their Online Reputation.
As Online Reputation Management Expert Andy Beal so aptly wrote in Ten Tactics That Could Save Your Online Reputation, you can NOT afford to be an ostrich:
“If you find yourself facing a stampede of angry bloggers, with the mission of calling you out on your company’s foul, sticking your head in the sand does not make them go away. You might initially convince yourself that the problem will simply disappear and besides, what harm can a blogger do anyway? In all likelihood your denial will buy you just a day or two before your scandal makes it to the inbox of a New York Times journalist. Game over.”
So what can you do? The fast, enjoyable way to get on top of it all is to attend one of the upcoming Social Media Monitoring Events. Click the banner below for more details:
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