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I meet Roland Navarro de Ros who now works for Tracking202 Pro while he was at EDebitPay. Roland was a great affiliate manager there always on call and always trying to help.  If you are looking for PPC tracking software then I would recommend you contact Roland Navarro de Ros at Tracking202 Pro.

Tell me more about Tracking202 Pro?

Tracking202 Pro is a robust PPC tracking software that has unique features and capabilities that no other software has, and yet we are still cheaper than the competition!  Tracking202 Pro is also a part of a bigger 202 world.  Although we are mostly known for our tracking platform; especially the game-changing Prosper202, we also provide services such as, but not limited to: WorldProxy202, TV202, and Meetup202.  Watch out for more cool stuff in the coming quarters. 😉

As a whole, our culture is built on shared values of serving and supporting each other and our users.  As a result, our team has helped support a revolution of affiliate publishers all over the world.

How did you get into affiliate marketing?

My college frat buddy Charles Wang (Double Up Media) recruited me to be an Affiliate Manager for a financially focused Affiliate Network and List Management company.  Incidentally, he was introduced to this business through his brother Arthur, who also owns his own Affiliate Network, TerraMatrix Media.  It’s ALL about RELATIONSHIPS baby!

What was your biggest challenge getting into affiliate marketing?

Getting passed all the B.S., lies, and shadiness of both the advertisers and the publishers.  I have learned that being straight up and honest, as well as caring about your client is always the best way to go.  Sometimes you have to lose money to make money. But at the end of the day, the more you give, the more you will get in return in the long run.  In this industry, that means earning a potential partners TRUST is not only the biggest challenge, but also the greatest achievement.

What are the main things merchants do that you wish they wouldn’t?

Haha, that’s easy.  Over promising and under delivering.  I hate, “oh my gosh Roland, you have to try this offer, it totally kills, you’re going to get over $2.00 a click on it!!!” and then the offer ends up tanking.

Just be straight up with me.  The more data you have that backs you up.  Bring it.  Just don’t lie for the traffic.

And don’t shave/filter/remove leads without at least communicating with me????  You hear me????

What are the main things affiliates do that you wish they wouldn’t?

DON’T BE SHADY! If I say No Incentivized, don’t put it on a Free Wal Mart Co-Reg path on Facebook.  haha!  Stuff like that. Or…please don’t bid on Trademarked terms, and then I end up losing the Advertiser.

So I guess this leads to a bigger wish.  Affiliates, stop living above your means with your AMEX Black Card!?!  Mo Money Mo Problems, and the more you’re in the hole, the more greedy you become, and the more you want to be shady to make even more money for your Bentley payment, Diamonds, drugs, and women.

Where do you see growth in the affiliate field? 

Mobile, Social Media, PPV, and Search.  You know what’s crazy?  I was about to rank those four growth areas in respective order.  But then we live in a world, that is merging all four of those things at the same exact time!  Throw in auto-responder emails, transactional SMS, and BAM, WE ARE the next generation of marketing.  Not only that, we are creating new industries and jobs that did not exist even 5 years ago.  This is impressive considering we are supposed to be in the worst financial crisis of our generation.

What new ideas are advertisers coming up with to take advantage of new traffic sources?

Honestly, its just figuring out placement, conversions, and a way to make money with those eyeballs that see the placement.  With that said, I honestly think the Publishers are the ones taking the most advantage.  For example, with Myspace and Facebook, the Publishers are totally testing the limits of what they can and cannot do to make money off crap like Teeth Whitening, Acai Berry/RezV, and Skin Care.

What do you do to improve the world?

Try to be a better person everyday.  Even if it’s a small baby step, at the end of one year, I have taken 365 steps in the right direction.  Whether it’s spiritually, physically, emotionally, or financially – I understand that I come into contact and have an influence on a good number of things.  So if I strive to better myself, then I know that I will have a positive impact on the world around me.

What do you do that is green?

Well first off, I traded our 3-Series BMW for a eco-friendly Toyota Prius!  what what! 🙂

On a more serious note, I am a co-founder of an internationally recognized non-profit Kamay at Puso (Heart and Hands in the native Filipino language).  In addition to providing physical therapy to children who have been affected by toxic waste contamination, we have a livelihood program for the mothers who in essence “learn how to fish” by creating jewelry that we re-sell in the United States.

What is one thing about you that not many people know?

Hip Hop culture got me out of trouble when I was young.  I can honestly say that skratching records as a DJ, spitting rhymes as a spoken word poet, and pretending to be a breakdancer changed my life forever.  It got me away from being a wannabe gangster hoodlum.

What is on your iPod?

Christian Music like Chris Tomlin and Casting Crowns.  Funky stuff like Breakestra and the Bamboos.  Corinne Bailey Rae and John Legend.  Sublime and the Red Hot Chili Peppers.  Common, J-Dilla, DJ Shadow, RJD2, etc. Really independent stuff like Alpha Pup Records, and guilty pleasures like 2Pac and Snoop.

What’s your favorite book?

Haha wow.  Have you seen my library?  That is impossible to say.  For now, I can say I like anything that Malcolm Gladwell has written (Tipping Point, Blink, Outliers).

What are your contact details (email, company, blog, facebook, myspace, forums etc) ?

Tracking202 Inc.

[email protected]

Who would recommend you and why?

Go to my Linkedin profile and you can see at least 30 of them. 😉

Who would you recommend and why?

GlobalWide Media – Jenny, Sonia, Veronica, and Rachel.  Those girls are probably the greatest asset to any company I have ever witnessed in this industry.  If you want a boutique and personalized approach to Affiliate Management, they totally rock.

Bardon Advisors – Evan is quite honestly the man!  Their offers are pioneering and highlights how ahead of the game they are.  I truly appreciate his professional demeanor, and he is just awesome.  Give him a call and you will know what I mean.

Speaking of Evan and the GlobalWide ladies.  I would have to say any alumni from Vendare/Netblue, Westlake Village (i.e. Valueclick/HiSpeed), or Selling Source…who have gone on and started their own companies or have become crucial members of their new teams.  The kind of talent these companies produced is more than amazing.

Adex – They know how to make offers that convert.  Garett is professional, experienced, and knows exactly what he’s talking about.

JBR Media Ventures – John, Brent, and Rudy…as well as Noah.  They are an institution.  Enough said.  

Kenzei – if you are an advertiser and need to monetize your email data without burning it.  Mike Stocker is the way to go.

Azure – If you are interested in integrating yourself with a mobile solution.  Just contact Robert Lee.  They ARE the crossroads of mobile and online.

RevStarsMedia – I’m sorry, but these are my favorite people in the world, and any shout out would not be complete without mentioning Andy, Geoff, and Diana.

TerraMatrix Media – I mentioned them before.  Arthur and Reznik.  They can help you with all sorts of Financial and UK offers.

Convert2Media / Ads4Dough – if you’re a PPC publisher, these two are the hottest affiliate networks around.  Built by and for affiliates.  Ruck and Jason are also two very upstanding and straight up guys who have helped change our industry.

LPGen and Google Smackdown – Jonathan VanClute will teach you how not to get slapped by Google.  I consider Aaron Young a brother from another mother.

DoubleUp Media – an up and coming Database Management company specializing in specialty finance and UK data.

EDebitPay – Bill and Mike Wilson.  I will not be here today without them.  They taught me almost everything I know.

Meetup202 – whether you’re seasoned or a newbie.  This is a great, friendly and supportive environment to network and learn how to make money on the internet.  Leave your attitudes and sales pitches at the front door please. 🙂

and obviously my senior partners, Wes Mahler and Steven Truong.  People have called them the nuns of our industry. They are the most generous and giving people that I know.  They are the reason why I took a big leap of faith with them.  And I know we are going to have a huge and beneficial impact on our industry.

Thank you Roland Navarro of Tracking202 Pro 

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