Affiliate Banner and Affiliate Banner Creative’s.

Affiliate banner creative’s are essential to affiliates promoting the campaign. You will need to provide quality creative’s. Surveying the creative’s of current competitors is a great place to start. Asking affiliates what creative’s they like and getting feedback on the creative’s you produce is essential. Periodically producing and distributing new creates is a good means of keeping the campaign fresh for consumers and affiliates alike. Your affiliate network should be able to provide the necessary affiliate banner and creative requirements.
• Banners and creative strategy.
• Dynamic banners need to be created and uploaded either to the network website or your co-branded banners are also a possibility with large affiliates.
• Aim to post new banners and creative on your network and on the forums at least once per month.
• 468×60 pixel banners and 120×60 pixel banners are the most common banners sizes, but produce other sized banners.
• Make banners as small in file size as possible, using gif or jpg format- offer flash as an alternative.
• Include a call to action.
• Do NOT include the URL or telephone number.
• Make them brand exposure orientated.
• Remember that TEXT links are better than image links for affiliates.
• Provide new text links at the same time as new image links!!
• For email creative’s: Provide email creative’s in text and image format, stipulating From Name and Subject Lines.

See
Affiliate Marketing for Merchants
Affiliate Marketing for Merchants
Affiliate Book Affiliate Handbook