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I meet Roland Navarro de Ros who now works for Tracking202 Pro while he was at EDebitPay. Roland was a great affiliate manager there always on call and always trying to help.  If you are looking for PPC tracking software then I would recommend you contact Roland Navarro de Ros at Tracking202 Pro.

Tell me more about Tracking202 Pro?

Tracking202 Pro is a robust PPC tracking software that has unique features and capabilities that no other software has, and yet we are still cheaper than the competition!  Tracking202 Pro is also a part of a bigger 202 world.  Although we are mostly known for our tracking platform; especially the game-changing Prosper202, we also provide services such as, but not limited to: WorldProxy202, TV202, and Meetup202.  Watch out for more cool stuff in the coming quarters. 😉

As a whole, our culture is built on shared values of serving and supporting each other and our users.  As a result, our team has helped support a revolution of affiliate publishers all over the world.

How did you get into affiliate marketing?

My college frat buddy Charles Wang (Double Up Media) recruited me to be an Affiliate Manager for a financially focused Affiliate Network and List Management company.  Incidentally, he was introduced to this business through his brother Arthur, who also owns his own Affiliate Network, TerraMatrix Media.  It’s ALL about RELATIONSHIPS baby!

What was your biggest challenge getting into affiliate marketing?

Getting passed all the B.S., lies, and shadiness of both the advertisers and the publishers.  I have learned that being straight up and honest, as well as caring about your client is always the best way to go.  Sometimes you have to lose money to make money. But at the end of the day, the more you give, the more you will get in return in the long run.  In this industry, that means earning a potential partners TRUST is not only the biggest challenge, but also the greatest achievement.

What are the main things merchants do that you wish they wouldn’t?

Haha, that’s easy.  Over promising and under delivering.  I hate, “oh my gosh Roland, you have to try this offer, it totally kills, you’re going to get over $2.00 a click on it!!!” and then the offer ends up tanking.

Just be straight up with me.  The more data you have that backs you up.  Bring it.  Just don’t lie for the traffic.

And don’t shave/filter/remove leads without at least communicating with me????  You hear me????

What are the main things affiliates do that you wish they wouldn’t?

DON’T BE SHADY! If I say No Incentivized, don’t put it on a Free Wal Mart Co-Reg path on Facebook.  haha!  Stuff like that. Or…please don’t bid on Trademarked terms, and then I end up losing the Advertiser.

So I guess this leads to a bigger wish.  Affiliates, stop living above your means with your AMEX Black Card!?!  Mo Money Mo Problems, and the more you’re in the hole, the more greedy you become, and the more you want to be shady to make even more money for your Bentley payment, Diamonds, drugs, and women.

Where do you see growth in the affiliate field? 

Mobile, Social Media, PPV, and Search.  You know what’s crazy?  I was about to rank those four growth areas in respective order.  But then we live in a world, that is merging all four of those things at the same exact time!  Throw in auto-responder emails, transactional SMS, and BAM, WE ARE the next generation of marketing.  Not only that, we are creating new industries and jobs that did not exist even 5 years ago.  This is impressive considering we are supposed to be in the worst financial crisis of our generation.

What new ideas are advertisers coming up with to take advantage of new traffic sources?

Honestly, its just figuring out placement, conversions, and a way to make money with those eyeballs that see the placement.  With that said, I honestly think the Publishers are the ones taking the most advantage.  For example, with Myspace and Facebook, the Publishers are totally testing the limits of what they can and cannot do to make money off crap like Teeth Whitening, Acai Berry/RezV, and Skin Care.

What do you do to improve the world?

Try to be a better person everyday.  Even if it’s a small baby step, at the end of one year, I have taken 365 steps in the right direction.  Whether it’s spiritually, physically, emotionally, or financially – I understand that I come into contact and have an influence on a good number of things.  So if I strive to better myself, then I know that I will have a positive impact on the world around me.

What do you do that is green?

Well first off, I traded our 3-Series BMW for a eco-friendly Toyota Prius!  what what! 🙂

On a more serious note, I am a co-founder of an internationally recognized non-profit Kamay at Puso (Heart and Hands in the native Filipino language).  In addition to providing physical therapy to children who have been affected by toxic waste contamination, we have a livelihood program for the mothers who in essence “learn how to fish” by creating jewelry that we re-sell in the United States.

What is one thing about you that not many people know?

Hip Hop culture got me out of trouble when I was young.  I can honestly say that skratching records as a DJ, spitting rhymes as a spoken word poet, and pretending to be a breakdancer changed my life forever.  It got me away from being a wannabe gangster hoodlum.

What is on your iPod?

Christian Music like Chris Tomlin and Casting Crowns.  Funky stuff like Breakestra and the Bamboos.  Corinne Bailey Rae and John Legend.  Sublime and the Red Hot Chili Peppers.  Common, J-Dilla, DJ Shadow, RJD2, etc. Really independent stuff like Alpha Pup Records, and guilty pleasures like 2Pac and Snoop.

What’s your favorite book?

Haha wow.  Have you seen my library?  That is impossible to say.  For now, I can say I like anything that Malcolm Gladwell has written (Tipping Point, Blink, Outliers).

What are your contact details (email, company, blog, facebook, myspace, forums etc) ?

Tracking202 Inc.

[email protected]

Who would recommend you and why?

Go to my Linkedin profile and you can see at least 30 of them. 😉

Who would you recommend and why?

GlobalWide Media – Jenny, Sonia, Veronica, and Rachel.  Those girls are probably the greatest asset to any company I have ever witnessed in this industry.  If you want a boutique and personalized approach to Affiliate Management, they totally rock.

Bardon Advisors – Evan is quite honestly the man!  Their offers are pioneering and highlights how ahead of the game they are.  I truly appreciate his professional demeanor, and he is just awesome.  Give him a call and you will know what I mean.

Speaking of Evan and the GlobalWide ladies.  I would have to say any alumni from Vendare/Netblue, Westlake Village (i.e. Valueclick/HiSpeed), or Selling Source…who have gone on and started their own companies or have become crucial members of their new teams.  The kind of talent these companies produced is more than amazing.

Adex – They know how to make offers that convert.  Garett is professional, experienced, and knows exactly what he’s talking about.

JBR Media Ventures – John, Brent, and Rudy…as well as Noah.  They are an institution.  Enough said.  

Kenzei – if you are an advertiser and need to monetize your email data without burning it.  Mike Stocker is the way to go.

Azure – If you are interested in integrating yourself with a mobile solution.  Just contact Robert Lee.  They ARE the crossroads of mobile and online.

RevStarsMedia – I’m sorry, but these are my favorite people in the world, and any shout out would not be complete without mentioning Andy, Geoff, and Diana.

TerraMatrix Media – I mentioned them before.  Arthur and Reznik.  They can help you with all sorts of Financial and UK offers.

Convert2Media / Ads4Dough – if you’re a PPC publisher, these two are the hottest affiliate networks around.  Built by and for affiliates.  Ruck and Jason are also two very upstanding and straight up guys who have helped change our industry.

LPGen and Google Smackdown – Jonathan VanClute will teach you how not to get slapped by Google.  I consider Aaron Young a brother from another mother.

DoubleUp Media – an up and coming Database Management company specializing in specialty finance and UK data.

EDebitPay – Bill and Mike Wilson.  I will not be here today without them.  They taught me almost everything I know.

Meetup202 – whether you’re seasoned or a newbie.  This is a great, friendly and supportive environment to network and learn how to make money on the internet.  Leave your attitudes and sales pitches at the front door please. 🙂

and obviously my senior partners, Wes Mahler and Steven Truong.  People have called them the nuns of our industry. They are the most generous and giving people that I know.  They are the reason why I took a big leap of faith with them.  And I know we are going to have a huge and beneficial impact on our industry.

Thank you Roland Navarro of Tracking202 Pro 

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Ebooks are fast becoming a new medium for publishing and information. From personal branding to “How To…” books, ebooks are an emerging form of building an online reputation and a great way to be part of the emerging green economy. Ebooks are inexpensive to create, easy to distribute, and have a low carbon footprint.

So how do you incorporate you Ebook as part of your affiliate marketing program, or as part of any marketing program? A few thoughts:

1.    Website Menu Bar
The first place your new Ebook should go is on the menu bar of your personal website or blog. Even if you have published many Ebooks, putting them on the menu bar of your website or blog keeps them prominent in the eyes of your visitors. This way if someone comes to your website for contact information or to read a new blog post, they will also be exposed to the fact that you have an Ebook- and it’s important enough for you to feature it along with the other main content on your website.

2.    Web/ Blog Samples
Offering a sample chapter or sample pieces of your Ebook on your website or blog is great way to get people reading your Ebook. If they like what they read, they will want more. Even if they don’t buy or download the book, they will remember what you wrote and it increases your reputation. Rather than leaving your site knowing that you wrote an Ebook and forgetting what it was about, they will leave having learned something: Adding value is a great way to establish your online reputation and get return traffic.

3.    Blog Reviews
With the importance of the online community in all kinds of information travel and online promotion, it is a must that you get your Ebook reviewed on some blogs. Look for people who write about topics that overlap with what your Ebook is about, even if it isn’t exactly the same topic. Sending your Ebook for review may also get a mention in other articles that those bloggers write- and it gets them to remember your name when they are thinking about who to contact for future articles.

4.    Twitter
Twitter has many uses, and Twitter is great for Ebook promotion. Launching your Ebook on Twitter will get you out to a huge audience, and you can target specific niche audiences that identify as part of your targeted readership. The prospect of having a link to samples or to the book page itself get to thousands of Followers is powerful enough, but on Twitter things get ReTweeted- this can grow your audience exponentially.

5.    Landing Pages
If you are selling your Ebook, you need a good landing page. The landing page will give you a chance to build interest in someone who has already responded positively to the topic or title of your Ebook. The landing page should be slightly different than product landing pages- it should focus on how the Ebook will add value to the life of its reader and feature reviews rather than testimonials.

With writing an Ebook being as accessible to anyone using the web as it is, now is the time to become an author. Marketing that Ebook can have benefits beyond profit in the world of online and social networking- Start Writing!

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On April 27 Chris Brogan posted something called “The Sales Marketing Organization” where he talked about

On April 27 Chris Brogan posted an article called, “The Sales Marketing Organization.” In the post he wrote

The Sales Marketing Organization


Ships This came to me in a hallway conversation with David Cutler, who starts his first day on the pirate ship today.

I asked him why we weren’t a sales marketing organization.

Not social media. Not marketing. Not even PR. I wanted to start from the mindset of this: “what if every aspect of our efforts was dedicated to helping people sell?” On the other angle, “what if every aspect of our efforts was dedicated to helping customers buy?”

There are two storytelling teams (whether or not they’re broken out that way) within most organizations: there are those who tell stories about products and services, and there are those who tell the story of the company. Yes, this is “duh”-level conversation, but yet, it’s kind of profound. I think PR tells the story of the company (and by that, I mean the people). What about sales marketing?

Companies like Hubspot are pushing in this direction. They help companies build findable sites, with lead generation mechanisms, and with highly measurable conversion metrics. THIS is what a sales marketing team might consider as a tool. (Disclosure: I’m on the advisory board for Hubspot, but what I just wrote is the reason why I’m on the board.)

I think content marketing and the like are lead generation-focused. I feel that conversions-to-sales is the coin of the realm these days. It’s not enough to brand. It’s not exactly enough to have a wide-area sales funnel (like content). We want to see every effort’s paths back to sales.

Is this the trend? Are companies asking for more sales out of their online marketing efforts? It feels like yes, but I need you to answer that.

Just thoughts on my mind in need of your further germination.

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Seth Simonds posted this morning about the #FollowFriday tradition on Twitter. For those of you who don’t quite understand the #FollowFriday bit, the idea is to tweet the Twitter names of people you Follow that you think other people would enjoy Following. Ideally you add some key words to describe that person. I hope that cleared it up…
#FollowFriday started in January (read the history here) and has grown into standard practice on Twitter. There is even a #FollowFriday website!
Simonds writes that Follow Friday is “one of the worst things to happen on Twitter, in my estimation…” and characterizes it as “back-rubbing mayhem” and compares the way some people overuse #FollowFriday to spam email, not to mention the incredible number of ReTweets that #FollowFridays always generate.

He continues:

“I have stepped away from Follow Friday because a once-valuable practice has become disingenuous and spammy. But I want this criticism to be constructive. I’d like to introduce my alternative. I’ve decided to post each Friday with recommendations in seven categories. Some people I’ve known for awhile. Others… are brand new in my world.”

While I love #FollowFriday and have found a lot of great people that way, he makes a good point. Afterall, the original purpose of #FollowFriday and perhaps why Twitter has become so successful, according to founder @micah, was, “people enjoy relationships with people they can be proud of, and in return, want other people to be proud of them.”

Basically, his idea is to feature people on his blog as a way of recommending them and taking the time to profile them rather than just throwing their @Name out there. He goes on to feature someone from each of these categories: blogger, personality, inspiration, community builder, artist/musician, tech and wildcard.

It’s a great concept and I think it says a lot about how Twitter is becoming more influential and about how the number of people on Twitter is growing. Tightly knit Twitter communities could be built with #FollowFriday suggestions in the past, but with thousands of new people every day, the game is changing. What worked in January of this year is not the same as what will work in May.

I’m excited to see if Simonds’ effort about Twitter recommendations will catch on like #FollowFriday did and where else Twitter will grow in regard to community building. Perhaps they will start to overlap with the way affiliate marketing works, or Seth’s community building idea will take a page from the affiliate marketing network handbook?

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London is a hub for innovation and quality in the world of web design. Whether designing sites that integrate lead generation potential with storefront usability or sites with high functionality that are tailored to online advertising response and email marketing compatibility, the London web design community knows what is happening.

Integrating Ecommerce with web design is a crucial and difficult task. When people think about web design their first thought is usually about how the website looks. While this is important and not to be skimped on, an Ecommerce website need to put as much if not more work into how the site integrates with a digital marketing campaign. For an affiliate marketing program, the site also needs to make the Ecommerce functions of purchase and follow up as easy and smooth as possible.

Delia Bull and her team at BullUk.com are doing amazing, integrated work with web design and build sites that know how to utilize digital marketing supported by a high quality ecommerce website. Companies like Soup Ltd. Website Design and Online Marketing, Ampheon Web Design and MB Web Design are all pushing the limits of what makes quality web design in and around London as well.

Finally, Ecommerce website design needs to take into account that it is both the storefront and the salesperson because the entire interaction is taking place online. A big job, to be sure. To take a web design and build in all the functions necessary for a successful Ecommerce site, I recommend www.bulluk.com. There are many great things going on with London web design and they know how to put the best of the best together for a quality Ecommerce website.

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The Parnassus Group is putting on a Twitter conference in Mountain View, California on May 27 & 28, 2009. The conference, dubbed “140: The Twitter Conference,” is described on the homepage (in 140 characters, of course) as:

140 is the place where developers, business people, and enthusiasts converge to find innovative ways to tap into the Real-Time Web.

According to the Parnassus website, topics at the conference will include:

  • Utilizing Twitter data for brand monitoring
  • Creating compelling Web services with Twitter APIs
  • Best practices: How smart organizations are utilizing Twitter
  • Attracting and keeping followers.

Tickets are $249 until May 15 or until they’re gone. After that they go up to $395.

In addition to covering all things Twitter, the conference will focus on understanding the business value of Twitter. I’m looking forward to this as an amazing opportunity to meet and learn from other people using Twitter as a business tool.

There are dozens of speakers at the conference that make this an incredible Twitter event. Some of the speakers will be:
Alex Payne, API Lead- Twitter: He’s been with Twitter since early 2007 so he has been a huge part of the scaling and development. He is primarily involved with web development and computer security.

Jeremiah Owyang, Senior Analyst- Forrester Research: Forrester Research on Twitter? How can you go wrong. He’s an expert on social computing, social media, social media measurement, Web marketing, and interactive marketing.

Warren Sukernek, Director of Content Marketing- Radian6: Radian6 is a leading social media monitoring service and Warren does their digital marketing strategies. I can only imagine what kind of insight and experience he will have to offer.

Morgan Johnston, Manager of Corporate Communications- JetBlue: JetBlue has done amazing things with Twitter and social media in general. Great person to have on the Twitter speaker line-up.

Brian Solis, Principal- FutureWorks: Brian runs the FutureWorks PR and New Media agency and considered one of the thought leaders and early adopters of Web 2.0 strategy for PR.


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News just out Scott Richter going behind bars for “good” – Scott Richter email starts “Help – You knew the law would finally catch up with me. The day you have been waiting for is coming! I’m going behind bars for “good”. As one of Adams County’s most wanted, I will be locked up on May 14th”

It turns out that  that Scott Richter is not going to jail for anything to do with email marketing. Scott Richter needs your help to raise $1600 and send two children to Summer Camp in Empire, CO

You can make a donation here https://www.joinmda.org/adamscounty2009/scottrichter/

Scott Richter

Scott Richter is well known in for running Affiliate.com an international affiliate network. Scott Richter is also well known for his outgoing personality and previous TV appearances on the subject of affiliate email marketing. I recently meet up with Scott Richter at Ad:tech San Francisco pictured above. Scott Richter told me in Ad:tech San Francisco that his latest moves were into social media application and social media banner traffic.

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Ad:tech San Francisco interview with Shawn Collins – Will you be at Affiliate Summit East in New York City August 9 to 11, 2009? Both shows are great opportunity to meet affiliate, merchant and networks.

While at Adtech San Francisco I managed to snatch this interview with Shawn Collins. Do you know more about the secret super affiliate forum I would love to hear more from you, please comment below?

 

If you are attending Affiliate Summit East, and you love to be interviewed, @heatherinbc one of the official press team for the event would love to hear from you. Heather is the official “Goddess of the Good Word” in the ASE09 BlogHaus.

Signup today for Affiliate Summit East in New York City August 9 to 11, 2009

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Video taken with my xshotpix.com

See also super affiliate guru