Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review
If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools are a powerful tool to help brands, companies and individuals keep up with all relevant social media mentions. Here are my favorite services:
Top 10 Social Media Monitoring Tools
1. Radian 6
Radian6 tracks keywords across all types of social media, monitoring everything from location to sentiment and providing real-time data on a dashboard widget. They recently began integrating data from WebTrends web analytics, and SalesForce.com CRM information. The site is dynamic, clean and fun to use. I did a trial with them through as part of my research Marc Whitchurch (@MarcWhitchurch) was great to work with.
2. Visible Technologies
Based in Washington state, Visible Technologies has two main programs: TruCast, for social media community analysis, and TruView, for brand reputation monitoring and defense. TruCast has a great dashboard that enables you to comment on blog mentions you find from within TruCast, and TruView allows you to keep positive content at the top of the search engines.
3. Buzzlogic
Focusing on marketers and PR people, BuzzLogic delivers product feedback and readership statistics and enables relationship building with influential bloggers and relevant product tracking. Their “BuzzLogic Insights” focuses on engaging with influencers in your specific industry. Their new Conversational Advertising Dashboard provides an amazing tool for advertisers who want to customize online advertising.
4. TNS Cymfony
Extending the play on words, TNS Cymfony has theOrchestra Platform, a Natural Language Processing engine that uses everything you can think of to get you super-specific data. Their service can take articles apart to find out whether your product is the focus, simply mentioned, and relationships between entries.
5. Nielsen
From the company that has been monitoring everything for a long time, Nielsen has a slew of tools and webinars to get you up to speed with online monitoring. Buzzmetrics delivers brand metrics and consumer commentary from across the web and ThreatTracker gives you real-time alerts to reputation threats.
6. Trackur
Created by online tracking guru Andy Beal, Trackur is great because it offers basic social media monitoring tools at affordable prices. Individual plans can be as low as $18/ month, Companies $88/ month, and Enterprises $197/ month.
7. SM2 from Techrigy
Great features designed with marketing agencies in mind, excellent price points and a smooth interface. Best of all, their support team is always available to help and guide you as you learn the system. When I worked with them Connie Bensen (@cbensen) was fantastic.
8. Brands Eye
Brands Eye focuses on offering services to bloggers for $1/ month and small businesses for $95/ month. They track online mentions and track reputation. They have a great feature where you can tag brand/blog mentions and rank them.
9. Reputation Defender
As they say, “Reputation Defender was created in 2006 to defend your good name on the Internet.” Their goal is to Search out inaccurate/ damaging personal or family information, Destroy the online mentions, and Control your good name in the future. They offer MyChild, MyRepuation, MyPrivacy and MyEdge services. All monitor what they say, and MyEdge is about taking charge of your personal Google results.
10. Sentiment Metrics
Sentiment Metrics does similar monitoring to all of these other services, with a focus on Sentiment. Great demographic-specific visuals and email alerts whenever you get a negative sentiment mention in the press.
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review
Edit
11. Brandwatch
I am going to recommend that you also checkout Brandwatch. The have a great social media monitoring tool with some of the best reports in the industry. The do have automated sentiment mention. It is mid market for pricing.
Popularity: 50%
{ 26 trackbacks }
{ 29 comments… read them below or add one }
← Previous Comments
No mention of Google Alert or Giga Alert as its about to be called? Maybe we could expand the list at the next XMD meetup
Thanks for the mention!
Mike
Great post – useful stuff
Hi Murray,
Thanks so much for including us on your list. Glad that Marc was helpful! Appreciate the kind words, and let us know how we can be of service in the future.
Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra
We all need tools on daily basis to build stronger social communities.This is great article and give us opportunity to lear, and gain more knowledge. Personally, I’d use social tools and social networking to increase traffic, and build great relation with others .
Thank you for this great post
I’m glad that you found Techrigy SM2 helpful! And yes, our support team rocks!
Let me know how else we can help.
Connie
Community Strategist, Techrigy
@cbensen
Does anyone know of a reliable option to monitor reviews published on Internet Yellow Pages sites, such as YellowPages.com & SuperPages.com? Thank you.
Another company to consider among the leading social media monitoring tool providers is Sysomos, which offers Heartbeat, which is a cost-effective, flexible and user-friendly service. As well, Sysomos offers MAP, which is a powerful SM analytics service. For anyone interested in a demo of either product, you can contact me at mark@sysomos.com.
Mark Evans
Director of Communications
Sysomos Inc.
Sysomos.com
Hi everyone! I would like you to consider Brandtology, which provides 24 x 7 business and brand online intelligence to enable government agencies, companies and third party public relations and marketing consultants to make timely, informed strategic decisions to win in the marketplace. With our Digital Conversation Management System, Brandtology serves as a social listener of chatters and conversations on your brand in the Internet, and offers a holistic view of brand related information for your strategic plans.
Our Digital Workbench provides agencies with a quick dipstick tool to conduct research on the chatter of brands and products of the clients. With a combination of our proprietary technology platform and social media analysts, Brandtology is able to provide information and the growth trends on the sentiment and buzz surrounding your brand or product.
If you are interested in a demo or more information of our products, please contact me at kelly.choo AT brandtology.com.
Thanks!
Kelly Choo
Director, Business Development
Business & Brand Online Intelligence
http://www.brandtology.com
What do you think about Objective Marketer?
Jennifer
I will have to look at it. Do you have a contact there?
Murray
Nice roundup…thanks…odd not to see Attensity mentioned here.
Twitter Comment
is checking these top 10 Social Media Monitoring Tools and Social Media Monitoring Tools [link to post]
– Posted using Chat Catcher
Have you checked out Overtone (www.overtone.com)? We’ll be at Web2.0 Expo in NYC in November. Contact me and I’ll be happy to give you more insight.
Twitter Comment
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review [link to post]
– Posted using Chat Catcher
Twitter Comment
@helmi Check out [link to post] for a social media tool review (via @mustafaduran)
– Posted using Chat Catcher
FriendFeed Comment
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review | Murray Newlands – Marketing Blog [link to post]
– Posted using Chat Catcher
Great post, Muray!
You clearly know your stuff. Have you heard of Biz360? Our Community Insights platform allows for flexible topic creation, and monitoring across blogs, microblogs, forums / discussion boards and online news. We help you engage and figure out where to focus your efforts, because it’s clearly impossible to reach out to everyone. Even better, we offer social CRM tools to assign and track engagement activities. Let me know if you want to take CI for a ride.
@themaria @biz360
mogneva (at) biz360 (dot) com
Twitter Comment
Top 10 #SocialMedia Monitoring #Tools [link to post] #UseIt
– Posted using Chat Catcher
Twitter Comment
Top 10 Social Media Monitoring tools by Murry Newland [link to post]
– Posted using Chat Catcher
And don’t forget about Noteca!
Hi all,
Could you please review our new social media monitoring tool. We have just released our first BETA version of a free social media monitoring service. This free SMM / SEO tool will crawl the top 20 social media websites for your URL exposure.
Please testdrive it yourself at http://www.socialwebsiteanalyzer.com
Thanks in advance and keep up the good work,
Erwin
SocialMediaAnalyzer.com
Twitter Comment
RT @RobCGM: Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – [link to post] (via @murraynewlands)
– Posted using Chat Catcher
Twitter Comment
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – [link to post] (via @murraynewlands)
– Posted using Chat Catcher
Great post, Muray!
If you are interested in Social Media Monitoring in China then there are very few “Western” options. Both from a language perspective but also understanding the social media engagement pattens of Chinese users (use of BBS exceeds SNS for example, many sites are blocked i.e., Facebook, Twitter, Blogger etc)… so for those that need to consider monitoring in this region then you only have a few options.
You can take a look at the SinoTech Group product, SinoBuzz as one of the options to use. Here is the link to the product page (English): http://www.sinotechgroup.com.cn/index.php/market-technology/sinobuzz
Thanks again
Matt
what about Scout Labs?? Nobody says anything? I thought that it was one of the best tool…
And the one I like most Viralheat, clear and with the exact quantity of information, not more not less…
Anyway thanks for the information, very useful!
Twitter Comment
Top 10 #Social #Media Monitoring Tools and Social Media Monitoring Tools Review [link to post]
– Posted using Chat Catcher
Please continue discussion on the forum: link