social media monitoring

Social Media Monitoring – Future of Engagement – Audi Ad

February 7, 2012

Last week’s Super Bowl game saw Audi try to use the vampire trend to their advantage. Audi ran a commercial for their new LED headlights, saying they were as close to daylight as you can get. The ad featured a cool, hip vampire arriving at a bonfire in his Audi and accidentally vaporizing a dozen of his friends. They got caught in the headlights, and we all know Vampires are destroyed in daylight. They pushed .....

Future Of Engagement: Kimling Lam, A Social Media Monitoring Interview

February 2, 2012

In today’s episode of Future Of Engagement, we meet Marketing and Communications Director of Meltwater Group Kimling Lam for a discussion about: • Social media monitoring • Listening to customers • Social CRM • And more!   Kimling has been at Meltwater since 2006 and is a leading industry professional in the world of marketing and social media monitoring. She comes from a journalistic background, as she produced and delivered news stories featuring live, on-air .....

Alerti Social Media Monitoring and Management Service

January 18, 2012

There are a lot of players in the social media monitoring space, and those of us who use the tools have had a few years to try out different options and understand what works, what doesn’t, and what we want in a good service. I was stunned to read a recent survey of social media monitoring service users in Media Bistro and see that only 1 in 3 respondents are “happy” with their current social .....

Social Media Marketing & Monitoring 2011 – London, 19th September

September 6, 2011

Social Media Marketing & Monitoring 2011 – London, 19th September If you’re a marketer in the UK, head down to #SMM11 in London in a couple of weeks for the UK’s #1 social media marketing event: Social Media Marketing & Monitoring 2011.  Hosted by my friend and former ‘partner in crime’, Luke Brynley-Jones, and part of a series of events taking place in London, San Francisco and New York, they have an A-list roster of .....

Social Media Monitoring (Toronto)

February 16, 2011

Social Media Monitoring (Toronto) Following the success of our events In London, New York, Paris, Miami and San Francisco, Influence People is hosting a one-day social media monitoring conference in Toronto on 31st March. Monitoring Social Media (Toronto) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement. Though a series of presentations, panels and expert-led discussions, we will explore the critical .....

Social Media PR and why you need know about it

February 14, 2011

Social Media PR Press releases do not work anymore and the editor is on a diet and does not need another press lunch. In our PR event in San Francisco last year Ben Parr co editor of Mashable clearly said if you just send him a press release it will go in the deleted folder. Today there are many more audiences and conversations happening about your brand in many more places and every one of them is an online media outlet. .....

Social Media Monitoring Book

February 7, 2011

Today I am launching my Social Media Monitoring Book. I run lots of events about Social Media Monitoring, but what it is and how to do it is still a mystery to lots of people so I wrote this eBook to give you the basics and to get you tips from the experts. While I was in New York last autumn I interviewed lots of the world’s leading Social Media Monitoring experts for the book including  Heidi .....

Understanding Social Media PR

January 13, 2011

 Traditional PR has changed; traditional PR no longer works for many companies. Understanding the changes in PR and Social Media PR can be a game changer if you get it right. Social Media PR is not just about Facebook, Twitter and Blogs is it about the way we interact with each other and the world around us. Philip Sheldrake one of the UK’s most innovative social PR experts, Philip co-founded Fuse PR said “The vast .....

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