Affiliate Marketing Benefits, Affiliate Marketing Benefits explained.

Affiliate marketing has many benefits for both merchants / advertisers and affiliates and consumers.

Affiliate Marketing Benefits to Merchants.
Affiliate marketing benefits merchants by producing results-based sales or leads. Growing your business with minimal risk through results-based customer acquisition is attractive to many companies because they only pay for what they get. If affiliates do not make sales or generate leads or if they have a bad day, they don’t get paid.
Affiliate marketing benefits merchants by engaging hundreds and possibly thousands of online marketing experts who contribute their time, money, skills and resources to grow a merchant’s business on a performance-only basis. There are not many spheres where you can truly engage leading experts from all around the world at their risk to promote your business.

Affiliate marketing benefits merchants by creating large scale brand awareness for a merchant’s products and services online. This brand awareness is not paid for directly by the merchant, who only pays when a sale is made or a lead delivered. This is seen by many merchants as risk free advertising. The brand awareness created through affiliate marketing is arguably as effective in the growth of some companies as the sales made directly by the affiliates.
Affiliate marketing benefits the merchant through promotions innovation for a product or service. Affiliates are experts at staying on the cutting-edge of online marketing and finding innovative ways to promote merchants online.

Affiliate Marketing Benefits, Affiliate Marketing Benefits explained.

See
Affiliate Marketing for Merchants
Affiliate Marketing for Merchants
Affiliate Book Affiliate Handbook