Music Blogger Harold Mansfield of 124 Beats Per Minute

Tell me about your Blog?

124 Beats Per Minute presents the latest news in Trance, House, and Electronic Dance Music including New Releases, Events and Festivals. We also frequently give away autographed CD’s, and other prizes to coincide with new promotions. I like to think that I present information for fans rather than for people in the industry. ElectronicDanceMusic.org, is a spin off of 124 Beats Per Minute, and is a News Aggregator patterned after sites like Pop Urls, and All Top that displays the latest headlines from Dance Music blogs and websites across the web, including Nightlife, DJ and Technical News and Videos… and links to the Top 100 DJ’s, Nightclubs, and articles and videos on the history of Electronic Dance Music. (Still a work in progress)

What was your first blog?

This was my first blog. Started on wordpress.com before I knew what I was doing.

What is the biggest tip you would give to a newbie blogger?

Stay away from subjects just because they have a high paying (adsense) keyword, and blog about something that you know and can contribute to, instead of regurgitating the same old information as everyone else.

What do advertisers do that you wish they wouldn’t?

Blanket coverage online. Too many advertisers just dump ads online, instead of actually looking to see where the ads are presented.

There is nothing more ridiculous than seeing ads from a music company on a blog that provides, or links to illegal downloads. It’s basically supporting the piracy.

What do bloggers do that you wish they wouldn’t?

Autoblog. Feeding a blog with an RSS feed and plopping some adsense on it. Pretty weak.

Where do you see growth in the blogging field?

Niche Correspondence. I think bloggers that can attend events, or locations and give a video (webcam) and written report, along with photos can be an effective, yet economical source of information for large corporations to get the word out to consumers.

It’s much cheaper to send a blogger armed with video, and or digital camera, and a laptop out on the road, than an entire production crew, plus it gives a little more personalization with a quicker turn around.

What new ideas are advertisers coming up with to take advantage of new trends?

Well, every time there is a new buzz in social networking, everyone starts scrambling for away to capitalize and exploit it like what is going on with Twitter now. That usually tends to ruin the “underground” appeal, if you will. Unfortunately it’s a necessary part of development. Things and people cost money.

I don’t think advertisers are very effective at all in taking advantage of new trends, mainly because they are too far away to understand how to work them. It’s usually the little guy that does it first, and then the big names come behind and buy it…which is good news for us. As long as large companies continue to operate like overgrown behemoths walking in molasses, there will always be opportunity for the little guy.

What do you do to improve the world?

Can’t say I belong to any big charity organizations, but I do believe in helping others when you have the means. Sometimes the smallest things, like helping a buddy buy his kid a Christmas present, or carrying an stressed out mothers groceries at the market can affect a change in their life for the day, the week, or the year, and the way that they interact with others. I also support International Trade by drinking my fair share of Crown Royal Canadian Whiskey, and drinking imported beer.when I go out.

What do you do that is green?

Not as much as I should. Do any of us ?

What is one thing about you that not many people know?

I was a Bartender for many years in Ft. Lauderdale, Detroit and Las Vegas…mainly because it was a great way to be around Dance Music and make a living.

What’s your favorite book?

I honestly can’t say that I have read anything that wasn’t online in more than 2 years. That’s pretty sad, I just realized that.

What is on your iPod?

I’m not one of those people that claim to love all types of music to appear well rounded. I don’t. My iPod is mostly House, Techno and Trance Music from the late 80’s and up, with some old school Rap, and personal favorites like Sade,

Janet Jackson (Miss Jackson if ya nasty), Deep Forest, and some Jazz. Most of what I have contains very rhythmic, and definitive bass lines. I don’t have any Country, or any current Rap and Hip Hop.

What are your contact details (email, company, blog, face book, MySpace, forums, etc)?

Harold Mansfield
c/o 4th Internet Media
PMB 32
4860 W. Desert Inn Rd #4
Las Vegas NV 89102

MySpace; myspce.com/124bpms

Facebook : Harold Mansfield

Twitter : Twtiter.com/124bpms

Skype: Harold Mansfield

Email : [email protected]

What events do you go to?

I try and go to Electronic Dance Music events, and Dj appearances here in Las Vegas when possible. I would love to have the budget to travel to all the festivals and hot spots around the world in my niche. I would go to every single one. I’d have no problem traveling the entire year.

How do you prefer to communicate?

Email and Phone. I hate text messaging.

Who would you recommend, and why?

Kyle and Carson @ Wealthy Affiliate

Michael Nelson…my mentor and the one person that really got me exited about this business.

What is one thing people can do for you?

Stop supporting and downloading music illegally. It’s ruining music and makes it very difficult for companies to invest in new and original artists or promote anything other than the cookie cutter garbage they been feeding us over and over again for the last 10 years.

Internet Media and Music Blogger Harold Mansfield of 124 Beats Per Minute