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Outsourced Program Management for Affiliate Marketing Consultant and Blogger Stephanie Lichtenstein from Andy Rodriguez Consulting


Tell me about your Company?
Andy Rodriguez Consulting specializes in Outsourced Program Management for 8 years. As program managers, we strive to work with ethical and booming merchant programs. The key to our business is to build lasting relationships. We have partnered with Internet Retailer 500 companies and hold several spots in the ShareASale Top 100 PowerRank.

What was your first experience of social media?
My first experience with social media was through MySpace. In those beginning stages, it was used to keep in touch with friends. MySpace did teach me basics on how to insert HTML code. Nowadays social media plays an important role in both my personal and professional life.

What is the biggest tip you would give to a newbie in social media?
Interact with others, that is the point of social media. I try to respond to any questions directed towards me or that grab my interest. To gain followers, share your expertise with others they will appreciate you for it.

What do advertisers do that you wish they wouldn’t?
I wish all advertisers would become better educated about the affiliate marketing industry. When they take the time to understand affiliate marketing, they gain the trust and proper elements to grow a successful program.

What do bloggers do that you wish they wouldn’t?
Bloggers do not add someone to your blogroll just because you want the favour returned. Instead add resources that compliment your blog and the link love will follow.

Where do you see growth in the social media field?
Social media can be leveraged on a small to large scale. Corporations, celebrities, politicians, small businesses, and individuals are changing the game mostly for the media. We no longer wait for the nightly news now we learn things as they happen.

Corporations can offer quick customer support like Whole Foods does by answering questions; not to mention this is a cost effective method and free press. Politicians can use this throughout their campaigns to keep followers informed on their stance, this worked wonders for Obama. Individuals can share their passions with others, I share my blog posts through social media. Locally, I have met my tech community thanks to social media connections and meetups.

There is growth in social media because it changes our pace of life. With that, comes new opportunities and responsibilities. Not only that but others are starting to realize how powerful this tool can be for them. Social media will continue to grow because it is an effective way to connect with people in real time.

What new ideas are advertisers coming up with to take advantage of new trends?
Advertisers are using social media to reach their target audience. They have all created overnight blogs, fan pages on Facebook and started tweeting to the world pardon me, Twitterverse. If they use social media in the right way this can help their brand loyalty. It is important that advertisers don’t try to be pushy with sales. They need to become a resource on their products or service. By sharing useful information they will build a solid following and this will bring them success.

What do you do to improve the world?
To improve the world, I would eliminate racism. I have two things on my life list that I feel strongly against and that is one of the two.

What do you do that is green?
I am proud to share that in college I helped start the recycling program. It is still active at Florida State University called “Garnet and Gold Goes Green.” It started as a project with my environmental science class but something I am very happy I was a part of. Nowadays I work at an online company, so thankfully we don’t drive much or waste paper.

What is one thing about you that not many people know?
In College, I started an intramural bowling team. I am not very good but my tactics are entertaining. Since I was the team captain, I decided I could bowl however I wanted and it was good fun.

What’s your favorite book?
The Last Lecture by Randy Pausch, if you YouTube the last lecture you will get chills.

What is on your iPod?
Incubus – Monuments and Melodies. My taste ranges from mellow music to hip hop to spanish rock, just don’t try to get me to listen to country.

What are your contact details (email, company, blog, facebook, myspace, forums, etc)?

Email: [email protected]
Company: http://andyrodriguez.com/clients.html
Blog: http://stephanielichtenstein.com
Twitter: @StephARC
Facebook: http://facebook.com/stephanielichtenstein
LinkedIn: http://linkedin.com/in/stephanielichtenstein
ABW Forum: http://forum.abestweb.com/forumdisplay.php?f=81
ABW Name: Steph-ARC
AIM: Affiliatelady
Fight Against the Advertising Tax – Facebook Group!

What events do you go to?
Local tech and networking events, Affiliate Summit, Think Tank, and looking at adding other events like PubCon and AdTech. If you are attending Affiliate Summit in NYC I will be speaking on the Sunday panel: Getting Noticed FAST. I hope to meet you new faces then!

How do you prefer to communicate?
During work AIM is the easiest. If you need to reach me immediately sending me a DM on Twitter works. If you have something lengthly to ask then email would be best.

Who would you recommend, and why?

Lisa Picarille Lisa shares her thoughtful opinion on important industry matters.
Missy Ward Missy is dedicated in all she does and she is always an industry leader.
Scotty Jangro Scotty has been my mentor in the industry.
Shawn Collins Shawn’s daily affiliate tips are a must.
Trisha Lyn Trisha blogs with the most details on events and sessions it amazes me.
Gary Vaynerchuck Through his passion, Gary V is easily my favourite inspiration.
Jangro.com So nice he gets picked twice. Besides being my mentor he is an industry innovator.
Official ShareASale Blog ShareASale is the most ethical and excellent network out there.
Joe Sousa Joe helps me see things from an affiliate perspective.
http://thespew.fm/  women’s opinions on geeky stuff.
http://coffeecast.fm  two men rambling about their love of coffee.

What is one thing people can do for you?
Partnerships with my affiliates is most important. By creating relationships I learn which programs fit them the best and those partnerships end up being long term. It is a win-win for all. Everyday I look for opportunities to strengthen each partnership. If there is an affiliate that would have any questions for me, I would be more than happy to speak with them.

Outsourced Program Management for Affiliate Marketing Consultant and Blogger Stephanie Lichtenstein from Andy Rodriguez Consulting