This week I was at the Social Media Strategies Conference in San Francisco at Fort Mason. It was a one day conference about how businesses can use social media.

I had the chance to talk with Bill Stephenson, VP of Client Service at Nielsen. Nielsen recently announced a deal to partner with Facebook and provide in-depth monitoring and usage metrics. Facebook and Nielsen… together?! In the interview you’ll hear more about how monitoring is evolving, how advocacy measurement may be the next big thing, and what to expect from the new Facebook – Nielsen partnership.

Nielsen offers a wide array of online measurement options.

Social Media Monitoring, An Interview with Bill Stephenson of Nielsen

Scott