Fitness Blogger Murray Newlands has been appointed to take on the social media campaign for Fitness TV, the UK’s first dedicated health and fitness TV channel. I know what you are thinking Murray Newlands Fitness Blobber? Ok I am gong to take a the challenge of getting fit.

Working closeley with the channels creator and Managing Director; Luan Underwood, I will aim to generate a positive social media footprint of Fitness TV and in turn increase brand awareness and eventually, audience figures via blogger outreach. I am looking for fitness bloggers to work with. If you are a fitness blogger please do get in contact.

Over the next few months I hope to create a small social media team that will contribute to the strategy on a regular basis. This will include some of the channels top presenters such as Ladan Soltani, Pierre Pozzuto, Elise Lindsay and Stuart Harrop as well as their brand partners, consumers and anybody with an active interest in health and fitness, the latest products and the channel itself.

I will work with the channel’s in house communications staff as well as their external agency, Finn Communications to achieve his goal.

Discover Fitness TV for yourself on Sky Channel 282 and online at www.fitness.tv