Fiat Mio

AgênciaClick Isobar (Brazil)

This campaign documented the creation of the first ever crowd sourced car. It allowed product users to help shape the future of the industry and provided a forum for engaged dialogue. It was the perfect mix of creative collaboration between brand and consumer and reached 17,000 people from 160 countries.

Red Quest

Grape (Russia)

By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities.

Microsoft’s Geek Network

JWT New York (US)

By connecting with IT decisions makers and talking with them (not at them), Microsoft was able to gain their respect by enriching the conversation. They coined the term Brand Journalism and used social media to publish in places where crucial decision-making happens live. They monitored the conversation of bloggers and readers in the Geek Network and entered discussions at certain peaks in order to clear up any misconceptions about the brand. Their involvement led to even more discussions and debates among their new audience and made them more than just a brand, in fact the news they provided was now a crucial part of the conversation.

2010 Census Issues Management Program Ensured a Complete Count

Weber Shandwick (US)

The Issues Management Framework provided a novel, yet relatively easy-to use framework for monitoring and responding to threats against census participation. The system helped the Census Bureau become more aware and more engaged with the US population and make the 2010 Census more efficient and cost-effective.

Vac from the Sea

Prime (Sweden)

This campaign created awareness of the shortage of recycled plastic and used stories to get people interested. They were able to contact organizations around the world and collect plastic that would have otherwise been wasted and used them for the creation of their vacuums. The story made people aware of their purpose, but also helped increase sales by making way for an opportunity to collect materials used for production.

Pepsi Refresh Project

OMD (US)

This project empowered consumers to bring their ideas to life and encouraged them to share by providing grants to move their ideas forward. As a positive, optimistic force for change in communities partnering with people on issues and ideas they personally cared about, they were about to reach Americans all over the country and inspired over 90 million people to vote for the best ideas.

180 LA (US)

This was the world’s first online test-drive. A real Outlander sport was rigged so it could be driven by remote control and those controls were put in the hands of everyone on the web. Consumers could log-on from across the country and drive the car in real-time on a course in Southern California. They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Consumers were also given the opportunity to watch the car being driven by other people while they were waiting for their turn 25% of those people took both an online and onsite test-drive at an actual Mitsubishi dealership.

Hendricks Gin Social CRM 2011

 LBi London (UK)

The Curiositorium gave Hendricks Gin a personality and attitude that reflected the values the brand wanted to uphold. Their interactive website, eccentric imagery and unusual tone helped deliver a strong message, reinvented their web presence. They were also able to extend their reach through social media and the creation of the Unusual Times site which helped to capture the spirit of the brand.

Red Quest

Grape (Russia)

By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities.

Dulux Let’s Colour

Euro RSCG London (UK)

The Let’s Colour Project is a worldwide initiative and a collaborative call to action for Dulux, to transform grey spaces with colorful paint and to demonstrate the regenerative power of color. The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Footage was shot and produced into a two-minute film, created a colorful social movement and became an overnight phenomenon.

Balls of Pride

Miami Ad School, Brooklyn (US)

Dreaming in a Foreign Language

Media Design School (NZ)

Francois Gossieaux (US)

Dell (US)

180 LA (US)

This was the world’s first online test-drive. A real Outlander sport was rigged so it could be driven by remote control and those controls were put in the hands of everyone on the web. Consumers could log-on from across the country and drive the car in real-time on a course in Southern California. They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Consumers were also given the opportunity to watch the car being driven by other people while they were waiting for their turn 25% of those people took both an online and onsite test-drive at an actual Mitsubishi dealership.

Saatchi & Saatchi LA (US)

Rather than simply supplying the answer as to what to call the Prius Family, the decision was extended to the people. The campaign started off with an educational music video that then led to the opening of the digital ballot boxes for Prius fans to determine the official plural of Prius.

Euro RSCG London (UK)

The Let’s Colour Project is a worldwide initiative and a collaborative call to action for Dulux, to transform grey spaces with colorful paint and to demonstrate the regenerative power of color. The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Footage was shot and produced into a two-minute film, created a colorful social movement and became an overnight phenomenon.

Red Quest

Grape (Russia)

By developing a story users could relate to and giving them a purpose and the ability to make a difference, this became one of the most engaging gaming experiences. The unique mix of all media kept users interested and wanting more. The platform lived online, but team challenges were completed in the real world and eventually led to city-wide events and even created a few local celebrities.