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On Friday, January 27, the Wall Street Journal broke a story that Facebook could be filing their IPO as early as this week. The Future of Engagement takes a look at how this breaking news spread across the social media landscape.


  • After the WSJ story broke, “Facebook IPO” was trending on Twitter within hours.
  • More than 50% of the mentions were on Twitter, showing once again how important it is for breaking news.
  • Overall 80x increase in 24 hours- while “Facebook IPO” saw a few mentions in recent weeks, on the 27th mentions skyrocketed to well over 800 posts.

Graph by Alerti