The first panel session of the 2012 Affiliate Summit West was the future of content monetization and publishing with Murray Newlands, Ian Fernando, Steve Hall and me. During the session, we answered the following question:
Publishing is going through change but where is it now and what practical ethical steps can publishers take to increase revenue while improving content?
The session targeted intermediate level affiliate publishers trying to monetize their content. We covered a lot of points that would take up thousands of words to blog about. However, I have something better: a video of the entire session! The video is an hour long so grab some popcorn, pull up a chair, and enjoy.
This is a guest post by John Chow.