Last week, I showed you part one of my image monetization series in Future of Publishing. This week, I’m bringing you the second part of mine and Oliver Roup’s interview with Rey Flemings from Stipple and Chas Edwards from Luminate.
Highlights from part 2:
- Engagement rates with images can outperform engagement rates of other types of media
- Luminate sees a 20% engagement rate, and the amount of time spent engaging increases if there’s further content
- Much of this is due to location and not being in a banner-blind location