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Social media marketing: How to rock it like Justin Bieber #Boyfriend

Social media marketing: On March 26, Justin Bieber released his single Boyfriend across the world, and it became quick hit. As part of the release, Bieber heavily promoted the release in a Twitter-based campaign that can show just how effective social media can be in today’s marketing environment. In this Future of Engagement episode, I look at how Bieber’s campaign succeeded and how you can rock social media like Justin Bieber:


  1. Justin Bieber truly loves his fans…
  2. …And engages with them on social media.
  3. #Boyfriend is getting more daily mentions than it was on March 26, the opposite of what usually happens.

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